Psoriasis Cure Now Video Contest Finalists Announced

Psoriasis Cure Now Video Contest Finalists Announced

Videos Expose Painful Disease with Creativity and Humor

WASHINGTON, Oct. 15 /PRNewswire-USNewswire/ -- Psoriasis Cure Now announced today finalists in the Psoriasis Cure Now Video Contest. The non- profit group will use the videos to inform Congress and the public about the seriousness of psoriasis and the struggles psoriasis patients face. Videos can be viewed at http://www.psoriasis-cure-now.org/contest/videos.php.

The finalists include a civilian contractor currently working north of Baghdad to bring new electricity to Iraq, an aspiring filmmaker, a grandfather, and a chiropractor who in the course of researching for the video was able to diagnose a patient with psoriatic arthritis and alleviate her pain. All of the finalists either suffer from psoriasis or have family and friends with psoriasis, and saw this as an opportunity to increase awareness of this painful condition.

"Psoriasis is the Rodney Dangerfield disease; it gets no respect," says Michael Paranzino, president of Psoriasis Cure Now. "But it's a very serious disease that takes a physical and emotional toll on those afflicted, and their families. We've unleashed the creative spirit of the YouTube nation to help us make this point, and these finalists have done an incredible job producing compelling stories to deliver this message."

Each Finalist wins $250, and the Grand Prize winner will receive $7,500. A 10-day comment period begins today on the Psoriasis Cure Now website (http://www.psoriasis-cure-now.org/) for public comments on which video should win the Grand Prize.

Psoriasis is an incurable, recurring disease of the immune system, causing dry, painful skin lesions that itch, crack and bleed. Psoriasis is a daily impediment that dramatically and negatively impacts the quality of life of as many as 7.5 million Americans. A study published in the Journal of the American Academy of Dermatology found that "Patients with psoriasis reported reduction in physical functioning and mental functioning comparable to that seen in cancer, arthritis, hypertension, heart disease, diabetes, and depression."

Psoriasis Cure Now is a nonprofit research and education organization dedicated to increasing funding for research, improving the public's understanding of and reducing the stigma associated with psoriasis.

For a copy of the videos, an interview with Michael Paranzino, a psoriasis patient and founder of Psoriasis Cure Now, or any of the finalists, contact Molly Boyle at 202-777-3668.

Source: Psoriasis Cure Now

CONTACT: Molly Boyle, +1-202-777-3668 (Office), +1-202-345-4480
(Mobile), molly.boyle@fpmgi.com, for Psoriasis Cure Now

Web site: http://www.psoriasis-cure-now.org/

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Profile: International Entertainment