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International Entertainment News

Monday, October 29, 2007

MTV Networks to Host MTVN DigiFest at Digital Hollywood

MTV Networks to Host MTVN DigiFest at Digital Hollywood

Exclusive Event to Feature World Premiere Digital Content from COMEDY CENTRAL, mtvU and AtomFilms, Followed by Roundtable Discussion with MTVN Executives, Independent Filmmakers

LOS ANGELES, Oct. 29 /PRNewswire/ -- MTV Networks (MTVN), a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , will partner with Digital Hollywood to host MTVN DigiFest, an exclusive screening of world premiere and original digital content acquired or commissioned by COMEDY CENTRAL, mtvU and AtomFilms. Immediately following the screening, MTVN executives will join independent filmmakers for a roundtable discussion and Q&A session on the ongoing re-definition of the creative content development and distribution process. The event will be held at the Digital Hollywood Fall conference on Tuesday, October 30th at 5:00 p.m. (PT) in the Conference Tent at the Renaissance Hollywood Hotel in Hollywood, CA.

From linear television, across the web, into wireless, broadband and beyond, the media industry has exploded into a new era of innovation and access, and the barriers to entry for aspiring content creators are lower than ever. As a result, MTV Networks' brands are collaborating with more independent filmmakers than ever before. MTVN DigiFest will feature several of these amateur and professional filmmakers, along with MTVN programming and digital media executives including Erik Flannigan, Executive Vice President of Digital Media for the MTVN Entertainment Group; Lou Wallach, Senior Vice President of Original Programming and Development, COMEDY CENTRAL; Ross Martin, Senior Vice President and Head of Programming for mtvU; and Scott Roesch, Vice President and General Manager of AtomFilms.

Additional MTV Networks events and appearances at Digital Hollywood Fall include:

   -- Scott Roesch, Vice President and General Manager, AtomFilms, will      participate in the Advertising and Monetizing: Mashup, Viral & Episodic      Video Phenomenon panel on Monday, October 29 at 2:30 p.m. PT.    -- Erik Flannigan, Executive Vice President of Digital Media for the MTVN      Entertainment Group, will participate in the Hollywood Reinvented!      Internet Video, Mobile, User Generated Media, IPTV and Broadband as      Next Generation Mass Media Programming and Big Business panel on      Tuesday, October 30 at 12:30 p.m. PT.    -- Nada Stirratt, Executive Vice President of Digital Advertising, MTV      Networks will be featured in a keynote roundtable discussion at the      Evening VIP Consortium Dinner on Tuesday, October 30 at 6:15 p.m. PT.    About MTV Networks  

MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: MTV Networks

CONTACT: Mark Jafar of MTV Networks, +1-212-846-8961,
mark.jafar@mtvstaff.com

Web site: http://www.mtv.com/


Profile: International Entertainment

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