Guthy-Renker Wins 'Infomercial of the Year' for Sheer Cover

Guthy-Renker Wins 'Infomercial of the Year' for Sheer Cover

World's Largest Direct Response Television Company Also Awarded 'Best Short Form' and Several Other Wins for Proactiv Solution at 2007 Electronic Retailing Association Awards

LAS VEGAS, Oct. 4 /PRNewswire/ -- The world's largest direct response television company, Guthy-Renker celebrated several wins at the 17th Annual Electronic Retailing Association Awards Gala in Las Vegas this week. Recognizing the best in the electronic retailing industry, the ERA honored Sheer Cover with "Best Long Form" Infomercial of the Year and Proactiv Solution with "Best Short Form," "Best Short Form Health & Beauty" and "Best Live Shopping On-Air Guest" for Proactiv co-creator Dr. Kathy Fields. This marks the eighth consecutive year that Proactiv Solution has been nominated at the award ceremony and the third year for Sheer Cover.

"We're honored to be recognized for delivering top-quality productions as this further solidifies our status as the most successful and most awarded infomercial company," said Alex Kushner, veteran marketing executive with Guthy-Renker. "The response to our brands continues to be remarkable and we're sincerely humbled by our peers' support and recognition of Guthy-Renker and all of its brands."

In addition to the company's "Best Long Form" and "Best Short Form" award wins, Guthy-Renker received 19 nominations and took home several awards including:

   --  "Best Long Form Sports & Fitness" for Core Secrets 2, a powerful       abdominal program that helps users burn calories, tone muscle groups       and melt away inches more efficiently than traditional exercise       programs   --  "Best Long Form Health & Beauty" for Principal Secret 12,       multi-purpose products, based on the very latest science and       technology for younger looking skin   --  "Best Long Form Intellectual Property" for Carol Burnett 2, a series       of DVDs of The Carol Burnett Show   --  "Best Celebrity Presenter" for Leeza Gibbons with Sheer Cover 3,       mineral make-up which contains 100% pure minerals from the earth   --  "Best Short Form Intellectual Property" for Hurry Home: Inside       Information, a web-based service providing valuable real estate       information to home buyers   --  "Best DR Website Design" for Sheer Cover.com, mineral make-up which       contains 100% pure minerals from the earth    

To help kick off the 2007 ERA Conference earlier in the week, Guthy-Renker celebrities Cindy Crawford, Susan Lucci and Leeza Gibbons were special guests in the Icons of Beauty Direct Response Panel with advertising guru Donny Deutsch.

For 19 years, Guthy-Renker has developed and created infomercials for some of the most profitable and well-known products of Direct Response Television including a host of early successes such as Personal Power(R) with Tony Robbins; Principal Secret(R), a skin care program with partner, Victoria Principal; Proactiv(R) Solution acne treatment with Vanessa Williams; and the Power Rider(R) exerciser with Fran Tarkenton. Even more recent successes include Winsor Pilates(R) featuring Daisy Fuentes, Meaningful Beauty(TM) hosted by Cindy Crawford, and Core Secrets(TM) with celebrity fitness trainer Gunnar Peterson.

About Guthy-Renker

Established in 1988, Guthy-Renker is one of the world's largest direct response television companies with annual sales of $1.5 billion dollars. It is known as the leading producer of high-quality infomercials and products designed for direct response television sales, with offices in Palm Desert, CA; Santa Monica, CA; London; Beijing; Tokyo; New Zealand; and Sydney, Australia. Guthy-Renker has a superior track record of customer satisfaction for 19 years.

Originally launched as a television direct marketer by Co-CEOs Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels.

About the Electronic Retailing Association

Representing a more than $300 billion market, the Electronic Retailing Association is the only trade association in the U.S. and internationally for major companies in the multi-channel electronic retail industry, which includes long- and short-form commercials, live shopping channels, the Internet and radio. ERA counts industry leaders like Guthy-Renker, HSN, QVC, ShopNBC and eBay among its member companies.

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Source: Guthy-Renker

CONTACT: Shannon Keller or Elizabeth Kurz, +1-310-854-4800, both for
Guthy-Renker

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Profile: International Entertainment