Cablevision Announces Relationship With TBWA\Chiat\Day New York as Agency for New Optimum TV Advertising Approach

Cablevision Announces Relationship With TBWA\Chiat\Day New York as Agency for New Optimum TV Advertising Approach

NEW YORK and BETHPAGE, N.Y., Oct. 10 /PRNewswire-FirstCall/ -- Cablevision Systems Corp. (NYSE:CVC) today announced that it plans to retain TBWA\Chiat\Day to provide marketing and advertising support for expected 2008 launches of TV and online commerce, as well as network ad storage. Cablevision's commerce and bookmarking tools will introduce new categories of advertising inventory for national brands and regional and local advertisers that will leverage the strength of Cablevision's Optimum fiber network, advanced digital services and customer relationships.

"TBWA\Chiat\Day is one of the most progressive and recognized agencies in advertising. Their New York office promises an innovative approach to marketing our own advertising products to consumers that will complement Cablevision's Optimum brands and attract a greater share of national advertising dollars," said Patricia Gottesman, Cablevision's executive vice president of digital marketing & commerce.

The Digital Marketing & Commerce group works closely with Rainbow Advertising Sales Corporation (RASCO) to maximize the fast-growing interactive advertising segment. Cablevision has already built and launched its own interactive shopping services Optimum Autos and Optimum Homes, which offer cars and residential properties to its digital cable customers, and has also partnered with leading national advertisers to promote specific products and services through dedicated branded channels. Clients have included Disney Vacations, Sony Bravia, The U.S. Navy and Unilever.

"Establishing a partnership with Cablevision to drive meaningful advances in the way marketers reach and interact with customers will contribute to our long term success," said Corey Mitchell, president, TBWA\Chiat\Day New York. "Cablevision has great ambition for their brand and business and we believe our strategic and creative ideas will drive new behavior and new revenue opportunities for cable television, high-speed data and the industry's related digital products."

About Cablevision

Cablevision Systems Corporation (NYSE:CVC) is one of the nation's leading entertainment and telecommunications companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO: Interactive Optimum digital television, Optimum Online high-speed Internet, Optimum Voice digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision's Rainbow Media Holdings LLC operates several successful programming businesses, including AMC, IFC, WE tv and other national and regional networks. In addition to its telecommunications and programming businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, and owns and operates Clearview Cinemas.

About TBWA\Chiat\Day

TBWA\Chiat\Day is part of TBWA Worldwide. TBWA Worldwide (www.tbwa.com) creates Disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Henkel, Infiniti, MARS, McDonald's, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines and Sony PlayStation. TBWA is one of the fastest-growing and most-awarded agency networks in the Top-Ten, and was named by ADWEEK as Global Agency Network of the Year in 2007. TBWA has 258 offices in 75 countries, and approximately 9,700 employees worldwide.

TBWA is part of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

First Call Analyst:
FCMN Contact: jmaiella@cablevision.com

Source: Cablevision Systems Corp.; TBWA\Chiat\Day

CONTACT: Jim Maiella of Cablevision, +1-516-803-3947; or Jeremy Miller
of TBWA\Chiat\Day, +1-212-804-1162

Web site: http://www.cablevision.com/
http://www.tbwa.com/
http://www.omnicomgroup.com/

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Profile: International Entertainment