Award-winning LazyTown First Kids Series to Be Released on HD VMD

Award-winning LazyTown First Kids Series to Be Released on HD VMD

LOS ANGELES, Oct. 31 /PRNewswire-FirstCall/ -- New Medium Enterprises Inc (NME) (BULLETIN BOARD: NMEN) can reveal that 53 episodes of the BAFTA-winning series LazyTown will be released on its HD VMD format. NME, provider of the first low cost true High Definition home entertainment solution will include LazyTown titles within its HD VMD Player Bundle Box, available in Scandinavian countries and Iceland, with 12 Episodes in each bundle.

All of LazyTown's 53 episodes released on HD VMD have been uniquely produced in High Definition adding extra clarity and depth to the picture quality.

Series Creator and company CEO, Magnus Scheving, who also plays LazyTown's superhero character Sportacus in the series, comments on the NME deal: "We wanted our colourful animation to capture children's imaginations and knew shooting in HD would offer this level of quality. LazyTown on HD VMD will ensure that quality is uncompromised whilst maintaining affordability to all households through its sensible pricing compared to other HD formats."

"One of the best TV shows on the planet in High Definition will bring the magic to children's homes this Christmas," says Alexandros Potter, Director, US Operations. "HD VMD is proud to be associated with such a high quality program."

About HD VMD

HD VMD (Versatile Multilayer Disc) is NME's proprietary High Definition disc format based upon established red laser technology enabling seamless and cost effective manufacturing solutions for High Definition products based on existing DVD industrial infrastructure.

NME's patented 2P process succeeded in solving the technological problems, which have limited DVDs to two information layers (DVD9). Thus, multi-layering is now possible with HD VMD's commercial solution of 20 GB storage capacity for single sided discs (i.e. four layers of 5 GB each). HD VMD has also proven to achieve 24, 30, 40 and 48 GB capacity with the NME 2P process method. The NME 2P process is also applicable for manufacturing multilayer blue laser discs.

The HD VMD (disc) has a capacity to playback a full three hours of true 1080p High Definition material on one single side. The HD VMD (player) is also backward compatible and supports all existing DVD discs formats and CD, in addition to allowing consumers to play their existing standard-definition DVD collections up-converted to HD.

HD VMD is currently being adopted by content providers and distributors in 12 regions worldwide, including Brazil, Central Europe, China, France, Germany, Iceland, Japan, Scandinavia, Middle East, Russia and the United States.

HD VMD prices are very close to DVD current pricing and costs and it is considered a serious challenger as it provides access to High Definition at a much lower cost than Blu-ray and HD-DVD drives and discs.

   For more information, go to http://www.hdvmdnews.com/.    About LazyTown Entertainment  

Magnus Scheving is a two time European champion, and a silver medalist in the World Aerobics Championship. He is a world-class athlete, and an acclaimed entertainer and writer in his native Iceland. During his travels around the world lecturing on health and fitness, parents were always asking Scheving about exercise and nutrition for children. In response to this, he created LazyTown in 1995 with the book Go, Go LazyTown! The property has since built into a household name in Iceland, with businesses including publishing, live theatrical performances and a radio station.

LazyTown is shot in Iceland with an international cast and crew, using one of the most technologically advanced HDTV video and film facilities in the world. The production has implemented an extremely advanced HDTV 24P digital cinematography environment, which immediately produces finished movie-quality results in real-time, while the action is happening.

In 2006, the show received an EMMY nomination, a BAFTA Award, an Icelandic EDDA award, the EMIL award in Germany, and its debut single was the highest new entry in the UK singles charts at number 4 in the run up to Christmas. The show is currently aired in over 100 territories worldwide and has recently been nominated for two Daytime EMMY nominations for music and direction.

   For more information, go to http://www.lazytown.com/.    About NME  

New Medium Enterprises Inc. is listed on the OTC exchange in the U.S. under the symbol NMEN; NME's HD VMD drives offer the first low-cost solution in True High Definition in the world, based on current red laser technology and existing DVD industrial infrastructure. Incorporating break-through optical storage capacity, red laser-based, HD file format, encryption technology, authoring tools and compression technologies, NME is providing the only high-quality and high-value offering for the discerning consumer electronics market.

   For additional information about NME, please visit http://www.nmeinc.com/.    NME Inc USA Office:   Yelena Popovic   Executive VP US Operations   8721 Sunset Blvd, Suite P8   West Hollywood, CA 90069   Tel: +1 310 967 3084   Email: yelena@nmeinc.com    NME Inc Global Office:   Patrick Henningsen   Director of Communications   VMD House   195 The Vale   London, UK W3 7QS   Tel: +44208749 9955   Email: patrick@nmeinc.com  

First Call Analyst:
FCMN Contact:

Source: New Medium Enterprises Inc.

CONTACT: Yelena Popovic, Executive VP US Operations of NME Inc USA,
+1-310-967-3084, yelena@nmeinc.com, or Patrick Henningsen, Director of
Communications of NME Inc Global, +44208749 9955, patrick@nmeinc.com

Web site: http://www.nmeinc.com/
http://www.lazytown.com/
http://www.hdvmdnews.com/

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Profile: International Entertainment