Tremor Media and ExpoTV Partner to Launch Ads Featuring ... You!

Tremor Media and ExpoTV Partner to Launch Ads Featuring ... You!

User Generated Reviews Infuse Ads with the Impact of Online Video and Authentic Voice of Consumers

NEW YORK, Sept. 6 /PRNewswire/ -- Tremor Media, the leading video advertising network, and ExpoTV, the first and largest video-based social commerce network, have partnered to create a new advertising vehicle that will leverage the influence of brand ambassadors by embedding user generated product testimonials into ads distributed across Tremor's network.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060925/NYM183LOGO )

"We're excited to join forces with Tremor Media and help to showcase a more stimulating and fun way to promote products in an authentic and unbiased forum," said Daphne Kwon, CEO of ExpoTV. "Tremor Media's advertising expertise will enable ExpoTV to provide a unique blend of online media that will take user generated content and use it to merge the voices of advertisers with that of real world consumers."

Embedding home made product reviews into ad units enables advertisers to incorporate user generated video into their marketing mix in a way that is safe for their brands by ensuring a positive brand message and experience. Additionally, the Videopinions(SM) reviews offer advertisers ready-to-use video assets with full usage rights, which is a boon for advertisers who don't have creative assets for the online environment.

"With Tremor Media's technology and ExpoTV's Videopinions reviews, advertisers can provide a richer experience and a more genuine marketing message to their potential customers," said Jason Glickman, CEO of Tremor Media. "ExpoTV's Videopinions reviews add a level of consumer creditability to online ads by engaging the viewer and sharing information from the mouths of fellow consumers."

Advertisers are able to leverage ExpoTV's Videopinions reviews across Tremor Media's network, consisting of more than 800 websites and reaching more than 92 million unique visitors per month. Tremor's advanced targeting capabilities make it easy for advertisers to reach their audience when they are more inclined to watch videos and are most receptive to advertising.

The ads exhibit unique ExpoTV Videopinions reviews, each containing a two to three minute product review detailing real people's thoughts on products. Viewers can alternate between reviews by simply clicking the curser from one review to the next. With one click, the selected review will play without any buffering or delay.

Authentic user testimonials stimulate interest in products and drives more qualified traffic to an advertiser or retail web site. According to a study from Socratic Technologies, more than one in three Internet users would find their number one method of product research more impactful if accompanied by video-based product opinions.

Video advertising has increased in popularity due in part to its impact on consumer behavior. A recent study from the Online Publishers Association found that 80% of users recall seeing video ads and more than 52% take some sort of action in response, including 12% that went on to make a purchase.

About Tremor Media

Tremor Media provides advertisers with both in-banner and in-stream video advertising opportunities on more than 800 top-tier publisher sites with more than 92 million unique visitors per month.

Tremor also provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com/.

About Expo Communications

ExpoTV is the first and largest video-based social commerce network specifically tailored for the consumer in control, offering a fun, fast way for real people to connect, share and celebrate the products they are passionate about. Think of it as YouTube meets Consumer Reports. ExpoTV.com is home to the world's largest catalog of more than 150,000 Videopinions(SM) reviews created by a fast-growing community of brand influentials. ExpoTV's army of opinionated shoppers demonstrate products from a real-world perspective in an easy-to-understand video format. Covering a broad range of categories including kitchen products, consumer electronics, entertainment and travel, ExpoTV's Videopinions reviews are available online at www.expotv.com and they are distributed through partnerships with the world's largest portals including Yahoo! Video, AOL, Google and YouTube; to leading ecommerce destinations like Smarter.com and Buy.com; and to more than 25 million digital cable homes through VOD partnerships with Comcast, Time Warner, Charter, Verizon and other cable operators.

   Contact:   For ExpoTV                          For Tremor Media   Meagan McCrystle                    Corey Kronengold   Racepoint Group                     Sr. Director, Corporate Communications   mmccrystle@racepointgroup.com       ckronengold@tremormedia.com   415.694.6704                        646-278-7417  

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060925/NYM183LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Tremor Media

CONTACT: Meagan McCrystle, Racepoint Group for ExpoTV, +1-415-694-6704,
mmccrystle@racepointgroup.com; Corey Kronengold, Sr. Director, Corporate
Communications, Tremor Media, +1-646-278-7417, ckronengold@tremormedia.com

Web site: http://www.tremormedia.com/
http://www.expotv.com/

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Profile: International Entertainment