The Premiere of CBS's New Drama 'CANE' to Be Presented with Limited Commercial Breaks and Sponsored Exclusively by Chevrolet

The Premiere of CBS's New Drama 'CANE' to Be Presented with Limited Commercial Breaks and Sponsored Exclusively by Chevrolet

Chevy to Use Episode to Highlight Its New 'Gas-Friendly to Gas-Free' Campaign

CANE to Be Simulcast in Spanish on CBS throughout the Year Via Chevy Sponsored SAP Channel

Utilizing SAP Feed, First Three Episodes of CANE to Be Re-Broadcast on Spanish-Language Network Azteca America

LOS ANGELES, Sept. 24 /PRNewswire-FirstCall/ -- The network television premiere of CANE on CBS will be fully sponsored by Chevrolet, it was announced today by Linda Rene, Senior Vice President, CBS Network Sales. The automaker will underwrite the entire episode, which will include limited commercial breaks to highlight its new fuel efficiency campaign. The episode is schedule to air Tuesday, Sept. 25 (10:00-11:00 PM, EDT/PDT) on the CBS Television Network.

CANE, which stars Jimmy Smits, Hector Elizondo, Rita Moreno and Nestor Carbonell, is an epic drama about the external rivalries and internal power struggles of a large Cuban-American family running an immensely successful rum and sugar business in South Florida. A recurring storyline on the show revolves around whether the family should use their sugar cane fields to harvest ethanol, a renewable energy source. The theme ties in closely with Chevy's "Gas-Friendly to Gas-Free" ad campaign that will be spotlighted during the limited commercial breaks.

In addition to the sole sponsorship of the premiere, Chevy will also sponsor the Secondary Audio Program [SAP], which will simulcast CANE in Spanish on CBS throughout the season.* Using that SAP feed, CBS also announced that the first three episodes of CANE will be re-broadcast on Azteca America, the fastest growing Spanish language network reaching more than 60 million homes throughout the U.S. The first re-broadcast will be on Saturday, Sept. 29 at 10:00 PM, EDT/PDT.

"We're always looking to provide our clients deeper associations with the shows they sponsor, and this was a perfect opportunity to bring Chevy into our Tuesday night series Cane," said Rene. "The storytelling on this series, particularly the theme surrounding ethanol, provides the perfect environment for Chevy to tie in their 'Gas-Friendly to Gas-Free' campaign, and we were thrilled to extend that sponsorship beyond just the one episode by including SAP feeds and the re-broadcasting on Azteca America."

CANE is produced by CBS Paramount Network Television, in association with ABC Studios. Cynthia Cidre (who created the series), Jonathan Prince, Jimmy Iovine, Polly Anthony and Peter Noah serve as executive producers.

About CBS Television Network

America's most watched television network, CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS is the Number One most watched network in primetime, with a total primetime network lineup that was watched by nearly 100 million people a week during the 2006/2007 season. The Network has the Number One drama on television, CSI; Number One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND A HALF MEN; Number One daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

About Chevrolet

Chevrolet is one of America's most well-known and successful automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. In addition, Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $52,000. Chevy has more vehicles than any other manufacturer that provide more than 30 mpg. Offering dynamic yet timeless designs, Chevy owners demand great looks that don't go out of style, high performance per dollar, and features expected in more expensive vehicles. For more information please visit www.chevrolet.com.

   * In addition to the Spanish program audio offered via the SAP channel,     viewers will also have two options for viewing closed captioning: using     their remote control they can choose between closed captioning in     English found on caption channel 1 (CC1) or closed captioning in Spanish     on caption channel 3 (CC3).  

First Call Analyst:
FCMN Contact: Kabi.Jorgensen@cbs.com

Source: CBS

CONTACT: Chris Ender, +1-323-575-2021, cender@tvc.cbs.com, and Shannon
Jacobs, +1-212-975-3161, sljacobs@cbs.com, both of CBS; Ryndee Carney of GM,
+1-313-667-7627, ryndee.carney@gmrworks.com; Karen Davis of Azteca America,
+1-310-423-7650, ksdavis@aztecaamerica.com

Web site: http://www.chevrolet.com/

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Profile: International Entertainment