Kanye West and 50 Cent Aim for America's #1 Spot Live on Bet's 106 & Park, September 11, 2007 @ 6 P.M. ET/PT

Kanye West and 50 Cent Aim for America's #1 Spot Live on Bet's 106 & Park, September 11, 2007 @ 6 P.M. ET/PT

**106 & PARK Is The Only Place Both Rappers Will Appear Together On Release Date**

NEW YORK, Sept. 7 /PRNewswire-FirstCall/ -- On Tuesday, September 11, 2007, BET's 106 & PARK will host the lyrical Superbowl of the century! Hip-hop heavyweights, 50 Cent and Kanye West will join hosts Terrence and Rocsi on the release date of their latest albums, for the ultimate clash of the titans. Going after sound scan's coveted #1 spot, both rappers will go mic to mic on the 106 stage with performances from each of their albums. Adding to the excitement, ESPN sports networks', Stuart Scott will be on board to deliver a statistical breakdown of the two rappers during the show. Anticipating their LIVE studio appearance, Kanye said, "How could I not come to 106 & PARK on the day my album comes out? I'm definitely coming." While, 50 commented, "Just make sure that Kanye West shows up."

This heated debate has caused one of the most exciting media frenzies in years. Will Kanye West graduate with top honors? Will 50 go straight to the bank? Tune into 106 & PARK for one of the most talked about musical showdowns of the year to find out!

   Here's a brief history on each of the contenders:                 Kanye West                        50 Cent   Birth Name   Kanye Omari West                  Curtis James                                                  Jackson III   D.O.B.       June 8, 1977                      July 6, 1975    Origin       Chicago, IL                       Jamaica, NY    Label        Def Jam Recordings                Violator/Interscope Records    Entourage    Jay Z, John Legend, Pharrell      Dr. Dre, Eminem, G-Unit   Albums       - 3 -                             - 4 -   Grammy's     - 6 -                             - 0 -   Releasing    Graduation                        Curtis   Noted   Controversy  *Calling George Bush a            *50 claims he will give up                racist on national television     his solo career if                *Stellar Award nomination         Kanye West out sells him                for 'Jesus Walks'   

106 & PARK is the leading music video countdown show on television. Taping live from New York City and most recently, launching internationally in Japan, the most energetic show on the planet welcomes a live studio audience as well as a mobile fan club and the biggest headliners five days a week.

ABOUT BET

BET Networks, a subsidiary of Viacom, Inc. (NYSE:VIA) (NYSE:and) (NYSE:VIA.B) , is the leading provider of media and entertainment for African Americans and consumers of Black culture on a global basis. The primary BET cable network reaches more than 85 million households and can be seen in the United States, Canada and the Caribbean. BET Digital Networks - BET J, BET Gospel, and BET Hip-Hop - are brands that combine to serve a broader and more diverse audience than the core network. BET.com is the number one internet destination for the target audiences. BET Mobile delivers music, gaming, and video content to the target audiences on wireless devices across virtually all service providers. BET Event Productions is a full-scale event management and production company with festivals and live events spanning the globe. BET International delivers BET content to the consumers of Black culture around the world. BET Networks inspires its audiences to make a difference in their lives and communities with a series of impactful pro-social initiatives under the Touch BET umbrella.

Visit us @ www.BET.com/pr

First Call Analyst:
FCMN Contact:

Source: BET Networks

CONTACT: Marcy Polanco, +1-212-975-3327, Marcy.Polanco@BET.net, Tricia N.
Newell, +1-212-975-8230, Tricia.Newell@BET.net, both of BET Networks

Web site: http://www.bet.com/

---

Profile: International Entertainment