kajeet(R) to Serve as Exclusive Mobile Sponsor for Nickelodeon's 'TEENick Back-to-School Bash' on September 16

kajeet(R) to Serve as Exclusive Mobile Sponsor for Nickelodeon's 'TEENick Back-to-School Bash' on September 16

BETHESDA, Md., Sept. 14 /PRNewswire/ -- As part of a continuing relationship with Nickelodeon (www.nick.com), the number-one entertainment brand for kids, kajeet(R) (www.kajeet.com) announced today it will support the "TEENick Back-to-School Bash," TEENick television event airing on Nickelodeon this Sunday, September 16 (6:00-9:00 p.m. ET/PT), to kick-off the new fall season with dance-themed episodes.

kajeet will be featured as the exclusive mobile content partner in on-air billboards and interstitials, and online banners. Promotional support will extend to Nick.com, as well. In addition to the on-air and on-line exposure, kajeet will feature Nickelodeon content from each of the shows. kajeet will offer TEENick viewers the opportunity to vote through their cell phones for their favorite stars of hit Nickelodeon series, including iCarly, Just Jordan, Zoey 101 and Unfabulous. Kid viewers who glimpsed the snappy routines -- ranging from hip-hop and jazz to swing and The Highland Fling -- may vote online at nick.com or via kajeet phone in preceding weeks for their favorites, rating them for Fanciest Footwork and Superb Style and determining who gets the ultimate prize at night's end: the Back to School Bash trophy.

kajeet and Nickelodeon first partnered to serve kid audiences through wireless content first started in April 2007. As part of the joint initiative, the kajeet service offers customers a variety of mobile content from Nickelodeon (e.g., downloadable ringtones, wallpapers, and games of unique interest to kids) from hit Nickelodeon shows.

With a full array of voice, text and instant messaging services that allow on-the-go kids to stay connected to family and friends, kajeet also provides kids with ample opportunities to communicate in their own style with ringtones, games and wallpapers of unique interest to them. For parents, kajeet offers considerable economic comfort: no long-term contracts, no activation or termination fees, no hidden charges, no roaming or extra long distance fees and no big surprises. The kajeet Configurator sweetens the deal for both kids and parents with features such as TimeManager and WalletManager that offer numerous ways for tweens and their families to tailor the service to meet their specific needs. Wireless network coverage for kajeet is provided by the Nationwide Sprint PCS Network.

For additional product and service details, please visit www.kajeet.com or dial kajeet Customer Care at 1-866-4kajeet (1-866-452-5338).

About kajeet(TM)

Founded in 2003, kajeet may be based in Bethesda, MD, but kids are the center of our universe. kajeet is the pay-as-you-go cell phone service made from a kid's point of view, a new word for a new world of mobile entertainment, customization and communication. With kajeet, kids get what they want and parents can feel good about no long-term contracts, no surprise overages and no expiring minutes. Oh, and no buzzwords. No kidding. kajeet and kids: use it for talking, use it for texting, use it for sharing, use it for playing ... use it for good.(TM) www.kajeet.com

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE:VIA.B) .

First Call Analyst:
FCMN Contact:

Source: kajeet

CONTACT: Joy Lee, of Stanton Crenshaw for kajeet, +1-646-502-3517,
jlee@stantoncrenshaw.com; Joanna Roses, of Nickelodeon, +1-212-846-7326,
joanna.roses@nick.com

Web site: http://www.kajeet.com/
http://www.nick.com/

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Profile: International Entertainment