Cox Television Forms a New Company

Cox Television Forms a New Company

Cox Cross Media, a Stand-Alone Company, Committed to Digital Marketing

ATLANTA, Sept. 6 /PRNewswire/ -- Atlanta-based Cox Television today announced the creation of Cox Cross Media. Effective October 1, the new digital sales company, to be based in New York City, will initially market and sell online media advertising for the 300-plus television stations that are currently represented by Cox Television's three national sales representative firms. The firms, TeleRep, Harrington Righter & Parsons (HRP) and MMT Sales, also are based in New York. Cox Cross Media plans to work with multiple media platforms, including mobile, in the future.

According to TNS Media Intelligence, nearly $10 billion was spent on online display advertising in 2006. Cox Cross Media will utilize advanced technology to capitalize on this market by providing customized solutions. Building on proven relationships, Cox Cross Media will enable advertisers to easily market to specific regions and websites, generating optimal exposure.

"Our clients have asked us to provide them with the same high-caliber online service that we deliver in the spot TV arena," said Jim Monahan, president of TeleRep. "Online advertising is a tremendous growth area, and by creating Cox Cross Media, we've augmented our current offerings to produce a creative, collaborative solution."

"We are excited that our rep partner is making a move into the online advertising marketplace with the new Cox Cross Media," said Jimmy Goodmon, VP of WRAL.com and CBC New Media Group. "I think it is safe to say that most local online publishers see national sales as an area of concern. We are optimistic that Cox Cross Media can bring the transparency and control that we enjoy with our television rep firm relationship to the Internet side of our business."

"Advertisers and agencies will benefit from our ability to access the best local content sites across the country," said Steve Shaw, the 20-year media sales veteran who will be leading the Cox Cross Media efforts as senior vice president. "Our professional, creative sales staff will use advanced technology to provide results-driven online advertising with ease of execution."

For contact information about Cox Cross Media, please visit coxcrossmedia.com or contact Steve Shaw at 212-756-3741 or sshaw@coxcrossmedia.com.

About Cox Television

Cox Television operates 15 television stations and two local cable channels in 11 markets, 3 national television sales representation firms and a Washington, D.C. news bureau. Cox Television is part of Cox Broadcasting, Inc., a subsidiary of Cox Enterprises, Inc., one of the nation's leading media companies and providers of automotive services.

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Source: Cox Television

CONTACT: Elizabeth Halter of Cox Television, +1-678-645-0762,
elizabeth.halter@coxinc.com

Web Site: http://www.coxcrossmedia.com/

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Profile: International Entertainment