BroadSign to Power Channel M Digital Signage Programming at Retail Stores

BroadSign to Power Channel M Digital Signage Programming at Retail Stores

Networked Content Delivery Replaces DVDs and Automatically Generates Longer, Tailored Playlists

MINNETONKA, Minn., Sept. 27 /PRNewswire/ -- BroadSign International Inc. today announced that Channel M will use BroadSign digital signage technology to deliver in-store programming to national retailers: Nordstrom and Ashley Furniture HomeStore.

BroadSign provides hosted software for operating digital signage networks in stores, restaurants, malls and transportation hubs around the world.

Channel M is the largest producer and owner of digital audio and video content in North America and plays content on in-store digital signs. The BroadSign-powered Channel M network will provide hours of looped content and the ability to tailor content to specific stores or regions creating greater interest for the customer.

Retailers use in-store digital signage to enhance the retail environment, extend shopping time, reinforce brand loyalty and increase sales. However, a key requirement is fresh, relevant, easily programmable content for their stores. To that end, Channel M chose BroadSign's hosted software because it makes it easy to frequently update location-specific programming and allows extra-long content loop.

Nordstrom will roll out the Channel M network to its 99 stores in its BP department. Already installed in a few stores, the network will feature music videos programmed by Channel M.

Ashley Furniture HomeStore will roll out Channel M to 300 stores over the next 18 months. With large store layouts, Ashley Furniture HomeStore will play Channel M content on most or all of the 24 screens in each store. BroadSign's software enabled the network to meet the key criteria of being able to change content during the day to appeal to different psychographics. The network will show music videos, corporate commercials and mattress ads.

"This is an exciting leap forward in technology for in-store multimedia advertising," said David Teichner, CEO of Channel M. "For the first time, we have the ability to speak immediately to the customer, change programming, entertainment and ads almost instantly. BroadSign's technology really makes retailers' tailored campaigns possible."

"Today's customers want relevant information and respond well to point-of-purchase advertising," said Rick Engels, BroadSign's president and CEO. "Channel M is a powerful network catering to cutting-edge retailers who want to bring targeted programming into their store locations. Our technology allows networks like Channel M the power and flexibility to expand and easily manage a network as the industry grows."

Channel M's ScreenPlay In-Store Division broadcasts at over 25,000 business locations and is now converting its existing networks to BroadSign's technology.

About BroadSign International Inc.

BroadSign International Inc. is a worldwide provider of hosted solutions for managing digital signage networks. The BroadSign(TM) Suite resolves the challenges facing operators of digital signage networks: the need for full campaign execution functionality, accountability and scalability. The software enables media specialists to target, sell or purchase network airtime and account for campaign performance. BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology. The BroadSign Suite is used by digital signage networks in 25 countries around the world. The company's corporate office is located in Minnetonka, Minn., USA.

About Channel M

Channel M is the largest provider of out of home video in North America. We produce award winning and cutting edge video content that engages and entertains each demographic specific to our retail and lifestyle venues. Our growing network of channels provides marketers the opportunity to reach a variety of demographics with television advertising, in-store signage, product integration and national promotions. Channel M's network includes 20,000 locations. Currently, Channel M is offering marketers access to 7,000 locations with monthly traffic of over 85 million.

Channel M's in-store video programming was recently awarded the "Display of the Year" award for digital signage at the "2007 Outstanding Merchandising Awards". Channel M has offices in Los Angeles, New York, Detroit, Seattle, Minneapolis and Dallas and is a founding member of the "Out of Home Video Advertising Bureau".

First Call Analyst:
FCMN Contact:

Source: BroadSign International Inc.

CONTACT: Jen Jorgensen of Weber Shandwick, +1-952-346-6367,
jjorgensen@webershandwick.com, for BroadSign International Inc.

---

Profile: International Entertainment