Bluestreak's MachBlue Media Platform to use STMicroelectronics' Digital TV Decoder Chips

Bluestreak's MachBlue Media Platform to use STMicroelectronics' Digital TV Decoder Chips

MONTREAL, Canada, September 24/PRNewswire/ -- Bluestreak Technology, Inc., the developer of the MachBlue(TM) platform for mobile phones and digital television, announced today that, together with STMicroelectronics (NYSE:STM), the world leader in Set-Top Box chips, the MachBlue platform will be using its STi710X family of decoder chips.

The MachBlue rich media platform enables enhanced UI and access to Web services including Flash(R) video found on the Internet directly from the Set-Top Box. MachBlue also enables the creation in Flash(R) of all these rich media services and takes advantage of the STi710x's computation power and graphic capabilities.

This will bring a new level of interactivity and enhanced visual appeal to TV viewers. Bluestreak CEO Paul Forostowsky commented; "Bluestreak is already recognized as the leader in bringing rich-media content and services to Set-Top Boxes. The world leader in Set Top Box chips will demonstrate to operators, OEM's and developers the full capabilities of our platform, paving the way to a better TV viewing experience.''

According to Stefano Groppetti, Director of Cable & IP Business Unit, Home Video Division, STMicroelectronics; "The integration of MachBlue into our industry-leading STi710X single-chip HDTV decoder will demonstrate the possibilities to leading consumer manufacturers of offering viewers increased levels of web content via Set Top Boxes, and a richer TV experience through the use of enhanced user interfaces.''

MachBlue offers a large subset of the Flash(R) functionalities augmented with TV centric extensions Flash(R) is a registered trademark of Adobe Systems, Inc. in the United States and other countries.

About Bluestreak Technology, Inc.

Bluestreak Technology, formerly known as Bluestreak Network, is the creator of the award-winning MachBlue(TM) platform, which powers sophisticated applications and user interfaces on mobile phones and television set-top boxes. The MachBlue platform gives network operators and OEMs the power to create engaging, rich-media user experiences (UX). Bluestreak is a technology partner with such industry leaders as STMicroelectronics, ACCESS, Orange, Time Warner Cable, Thomson, NDS and OpenTV. The company won top honors in the 2006 Orange Partner Innovation Contest, an accolade awarded to the "Best of the Best" in innovative mobile products, services, or technology concepts. http://www.bluestreaktech.com

Source: Bluestreak Technology, Inc.

More information: Cathy Baker, Band & Brown Communications, T: +44-(0)-20-7419-7336, M: +44-(0)-796-9918-071, E: cathy@bbpr.com; Martin Carrier, Vice President, Marketing and Communications Bluestreak Technology, M: +1-514-295-4840, E: martinc@bluestreaktech.com

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Profile: International Entertainment