AT&T blue room to Host Exclusive Webcast of Austin City Limits Music Festival

AT&T blue room to Host Exclusive Webcast of Austin City Limits Music Festival

AT&T will also be the Presenting Sponsor of the Celebrated Austin-Based Music Festival

SAN ANTONIO, Sept. 12 /PRNewswire-FirstCall/ -- Music fans don't have to make the trek to Austin, Texas, the "Live Music Capital of the World," to experience front row access to this year's Austin City Limits Music Festival. For the fourth year in a row, AT&T Inc. (NYSE:T) will host an exclusive, live webcast of the ACL Music Festival on AT&T's blue room website (http://www.attblueroom.com/music). AT&T will also serve as the presenting sponsor for the Austin-based festival.

"With its exclusive webcast, streaming ACL radio station, and on-site festival activities AT&T is committed to delivering a unique experience to music fans around the country," said Dan York, head of Content and Programming, AT&T Entertainment Services.

From Sept. 14 through Sept 16, 2007, AT&T blue room will feature exclusive performances from some of the 130 bands that are taking part in this year's ACL Music Festival. The final schedule of performances for each day will be available at http://www.attblueroom.com/music beginning Friday, Sept 14. Fans can now listen to AT&T blue room radio, a 24-hour streaming online station featuring interviews and performances with past and present ACL performers. Following the exclusive webcast, selected archived performances and other unique content from the event will be available at http://www.attblueroom.com/music for all AT&T blue room visitors.

As part of the sponsorship, AT&T will offer festival attendees an opportunity to experience the wide variety of AT&T's communications services. Fans looking to cool off can head over to the air-conditioned AT&T Digital Oasis or AT&T Experience Zone, where they can watch the live webcast, make free calls, download ringtones and check their e-mail. Festival attendees with wireless service from AT&T can rely on expanded wireless coverage at the festival site. AT&T has deployed a portable Cell Site on Wheels (COW), which will provide additional wireless coverage and capacity to festival-goers.

Fans can sign up for ACL text messages on http://www.aclfestival.com/ or by sending the text message ACL to 21234 to receive late-breaking ACL news, insider info, sponsor freebies and other information to guide them through the festival experience. Fans at the festival can send the text message HUNT to 21234 to participate in a scavenger hunt. Those who successfully complete the hunt will be eligible to win prizes that include an iPhone or a Dell/AT&T mobile broadband computer.

The unique AT&T blue room experience (http://www.attblueroom.com/) brings together sports fans, music lovers and gaming enthusiasts to enjoy exclusive sports, music, gaming, and entertainment content. AT&T blue room gives fans access to live entertainment and candid interviews with celebrities and athletes as part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences.

The entertainment-rich AT&T blue room brings valuable attention to AT&T's core offerings -- high speed Internet, wireless, voice, and video -- while building affinity for the AT&T brand in the entertainment space. For details about the wide array of AT&T offerings, visit http://www.att.com/. For more information on the 2007 Austin City Limits Music Festival, visit http://www.aclfestival.com/.

Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

First Call Analyst:
FCMN Contact: rolf.gatlin@fleishman.com

Source: AT&T Inc.

CONTACT: Tiffany Nels of AT&T Inc., +1-512-963-6357, tnels@attnews.us;
or Shelby Meade of Fresh and Clean Media, +1-310-313-7200,
Shelby@freshcleanmedia.com, for Austin City Limits Music Festival

Web site: http://www.att.com/
http://www.attblueroom.com/
http://www.aclfestival.com/

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Profile: International Entertainment