Adoption Of Neural-THX(R) Surround Increases Among Major Consumer Electronics Manufacturers

Adoption Of Neural-THX(R) Surround Increases Among Major Consumer Electronics Manufacturers

Neural-THX Is Taking Surround Sound to the Next Level with Content in Radio, TV, Video Games and Portable Music Devices

KIRKLAND, Wash., Sept. 5 /PRNewswire/ -- Neural Audio Corporation and THX Ltd. have seen their Neural-THX Surround technology gain worldwide acceptance over the past year, now being integrated in an estimated 70 percent of new audio-video receivers, from companies such as Sony, Pioneer, Yamaha, Onkyo, Integra, Denon and Marantz.

"Neural-THX Surround has received an overwhelmingly positive response from the CE community, broadcasters, game developers and other content creators," said Robert Hewitt, vice president of sales at THX. "It is with Neural-THX Surround technology that our CE partners are enabling their customers to experience truly engaging sonic presentations of their favorite surround sound content through both traditional and new distribution mediums."

In addition to the home receiver launch in January of 2006, Neural-THX Surround is a leader in surround radio broadcast through XM Radio, The Classical Radio Network (CPRN) as well as a number of commercial broadcasters across the United States. Neural-THX technology has also been adopted by over 150 TV stations in four countries, including affiliates of all the major US TV networks such as ABC, CBS, Fox and NBC.

"Rapid adoption of a new audio technology only happens when it provides a significant improvement in the way consumers experience entertainment," said Geir R. Skaaden, Neural Audio CEO. "The Neural-THX Surround technology provides that leap in the way consumers can now experience surround entertainment at home or in their cars. The alliance created by Neural Audio, THX, content providers and entertainment system manufacturers allows Neural-THX Surround to bring surround sound entertainment to the next level."

Neural-THX Surround enables a bit rate-efficient and stereo-compatible representation of multi-channel audio. The technology accommodates the transmission of surround sound, even for applications with analog mixing constraints, audio compression and limited bandwidth such as digital audio, video broadcasting and Internet streaming.

ABOUT THX LTD.

Born out of George Lucas' vision to improve the movie-going experience, THX is a driving force in cinema, post-production, car audio and home entertainment. THX is dedicated to developing new ways to make the creation, delivery and presentation of entertainment content more efficient, more powerful and more enjoyable. Today, the world's premier commercial cinemas, post-production studios, car audio systems and home entertainment products incorporate THX technologies and have achieved the coveted THX Certified status. For more information, visit http://www.thx.com/.

About Neural Audio

Neural Audio, through its Neural-THX(R) Surround technology and unique audio optimization technologies, has become the key enabler in the delivery of high quality content for the TV, radio, game, Internet, home theatre and mobile markets. Key broadcast partners and customers such as XM Satellite Radio, Yamaha Corporation, Sony Corporation, Pioneer Electronics, Onkyo Corporation, Denon Electronics, Marantz America and Harris Corporation have adopted Neural Audio technologies to provide the best quality audio available today to their customers. For more information, please visit http://www.neuralaudio.com/, or http://www.neuralsurround.com/.

Neural Surround(TM)is a trademark owned by Neural Audio Corporation, THX is a trademark of THX Ltd., which may be registered in some jurisdictions. All rights reserved.

First Call Analyst:
FCMN Contact:

Source: THX Ltd.

CONTACT: Jackie Broo, Communications Director, +1-425-814-3200,
ext. 116, jackie@neuralaudio.com, or Dakx Turcotte, Director of Marketing and
Business Development, +1-425-814-3200, ext. 135, dakx@neuralaudio.com, both of
Neural Audio Corporation; or Graham McKenna, PR Manager of THX Ltd.,
+1-415-492-3946, gmckenna@thx.com

Web site: http://www.thx.com/
http://www.neuralaudio.com/

---

Profile: International Entertainment