Voxant's TheNewsRoom.com Site Now Offering MTV News to Thousands of Web Sites and Blogs

Voxant's TheNewsRoom.com Site Now Offering MTV News to Thousands of Web Sites and Blogs

NEW YORK, and RESTON, Va., Aug. 8 /PRNewswire/ -- Voxant and MTV: Music Television today announced that MTV News programming, with an emphasis on gaming, is now available to Web sites and blogs in both video and print formats through Voxant's online site, TheNewsRoom.com. Web publishers and bloggers who register with TheNewsRoom may obtain free video and print clips from MTV News and post that content to their own Web sites, extending the reach of MTV News content through viral syndication.

"Making MTV News' content available for viral syndication is a win-win proposition for MTV and Voxant," said Voxant CEO Jeff Crigler. "MTV will have a way to make its licensed video and print news available to thousands of Web sites and blogs that cover music and gaming, while its content gives TheNewsRoom deep coverage of music news, as well as expert commentary and reviews on games and gaming systems."

"MTV News' unique approach to coverage makes us the go-to resource for issues that affect the daily lives of our audience," said Ocean MacAdams, Vice President of MTV News. "Being part of Voxant's syndication network allows us to forge an even stronger bond with our viewers and serves as a great platform for distributing our compelling news programming in a true viral model."

MTV News content is available through TheNewsRoom as individual clips and custom news feeds that appear in an MTV branded player. Voxant's proprietary syndication technology allows copyright-protected news to be obtained from TheNewsRoom and legally embedded on Web sites and blogs, where it can then be redistributed to an infinite number of additional sites in a true viral distribution model. A tracking system and dashboard also record where the content has traveled on the Web and how often it is viewed, in addition to providing the ability to block content from appearing on inappropriate sites. All content is accompanied by advertising, which provides revenue to content owners and sites where content is published.

About Voxant and TheNewsRoom.com

Voxant unlocks new markets for news organizations and advertisers around the world by helping them get their news content found, played, and paid for on the millions of Web sites and blogs that comprise the "long tail" of the Web. Through Voxant's online site, TheNewsRoom.com, and its proprietary viral syndication technology, Voxant distributes and promotes news from more than 175 credible, licensed content sources across channels including Campaign2008, U.S. and international news, politics, business, sports, entertainment, health, science, life and reference. Network affiliates include CBS, the Associated Press, Reuters, The Wall Street Journal, McClatchy-Tribune Information Services (MCT), Agence France-Presse (AFP), the Canadian Broadcasting Corporation (CBC), the NHL, Vibe Magazine and HowStuffWorks, as well as thousands of Web publishers and bloggers. For more information, please visit http://www.voxant.com/.

First Call Analyst:
FCMN Contact:

Source: Voxant

CONTACT: Kerri Glover of Voxant, +1-703-931-1774, kglover@voxant.com; or
Mariana Agathoklis of MTV Networks, +1-212-846-5755,
mariana.agathoklis@mtvstaff.com

Web site: http://www.voxant.com/

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Profile: International Entertainment