LATV Networks Partners With Post-Newsweek Stations Group as Media Powerhouse Invests in Bilingual Multicast Network
LATV Networks Partners With Post-Newsweek Stations Group as Media Powerhouse Invests in Bilingual Multicast Network
Post-Newsweek Expands Its Affiliation Agreement with LATV to Include Minority Ownership of the National Network
LOS ANGELES, Aug. 20 /PRNewswire/ -- LATV Networks LLC, the holding company for the nation's first bilingual music/entertainment network distributed via digital multicast, announced today that Post-Newsweek Stations, Inc. had invested in the first round of financing for the national network. As an investor, Post-Newsweek was issued a minority ownership interest in the Company as well as a seat on its Board of Directors. Previously, Post-Newsweek had signed a multi-city affiliation deal with LATV to multicast the 24-hour network on a digital channel at four of its six stations.
"The Post-Newsweek affiliation agreement helped put LATV on the U.S. television map. And now, their strategic investment in our network strengthens our national position as we grow our network to include the top 40 Hispanic markets in the country," said Danny Crowe, president, LATV. "We're delighted to have a partner of such stature believe in our company and invest in its future."
LATV's national rollout began with Post-Newsweek Stations' affiliates in Houston, KPRC (NBC); Miami, WPLG (ABC); Orlando, WKMG (CBS); and San Antonio, KSAT (ABC). LATV is multicast on these stations' digital spectrum as a standard-definition channel. The four Post-Newsweek stations are in the top 15 Hispanic ADIs.
"Our local stations have had a tremendous response from our Hispanic customers to LATV's programming. LATV was a trendsetter as a channel and continues to be one as a network. We believe in its format and its people so strongly that we decided to invest in its national rollout," said Alan Frank, president and CEO, Post-Newsweek Stations. "Post-Newsweek is very pleased to be part of this ground-breaking venture as LATV keeps going into new markets at a rapid pace."
In addition to the Post-Newsweek stations, LATV also recently announced a 10-market affiliation agreement with Entravision Communications Corporation (NYSE:EVC) to broadcast the national network. Five of the 10 Entravision stations that are LATV affiliates register in the top 25 U.S. Hispanic markets. In addition to these markets, LATV has affiliates in 13 other markets including Puerto Rico. The bilingual network is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.
About Post-Newsweek Stations, Inc.
Post-Newsweek Stations, Inc., the television broadcasting subsidiary of The Washington Post Company (NYSE:WPO) , owns and operates six television stations: WDIV - Detroit (NBC), KPRC - Houston (NBC), WPLG - Miami (ABC), WKMG - Orlando (ABC), KSAT - San Antonio (CBS) and WJXT - Jacksonville (independent).
The Washington Post Company is a diversified media and education company whose principal operations include newspaper and magazine publishing, television broadcasting, cable television systems, electronic information services, and educational and career services. The Company owns The Washington Post; Washingtonpost.Newsweek Interactive (WPNI), the online publishing subsidiary whose flagship products include washingtonpost.com, Newsweek.com, Slate, Budget Travel Online and Sprig.com; Express; El Tiempo Latino; The Gazette and Southern Maryland newspapers; The Herald (Everett, WA); Newsweek magazine; Post-Newsweek Stations; and Cable One, serving subscribers in midwestern, western and southern states.
The Company also owns Kaplan, Inc., a leading international provider of educational and career services for individuals, schools and businesses.
The Company has an ownership interest in the Los Angeles Times-Washington Post News Service and Bowater Mersey Paper Company.
About LATV:
Headquartered in Los Angeles, LATV is the nation's first bilingual music/entertainment network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been on the air in the Los Angeles market since 2001 and launched nationally on April 23, 2007. The network is ad-supported and offers an array of programming that is original, exclusive and live featuring top performers in the Latin music world. Targeting the 12- to 34-year-old Latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment.
For more information, visit LATV online at www.latv.com or www.myspace.com/latv.
For more information about LATV, please contact: Maite Saralegui maite_saralegui@yahoo.com 323.650.2236
First Call Analyst:
FCMN Contact:
Source: LATV Networks LLC
CONTACT: Maite Saralegui, maite_saralegui@yahoo.com, +1-323-650-2236 for
LATV
Web site: http://www.latv.com/
http://www.myspace.com/latv
Profile: International Entertainment
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