Home Shoppers to Get the Ultimate Steel

Home Shoppers to Get the Ultimate Steel

Shop At Home Television Network Launches New Program for Knife Enthusiasts

NASHVILLE, Tenn., Aug. 29 /PRNewswire/ -- Knife Knuts rejoice - the ultimate knife shopping experience is coming! Shop At Home Television Network will launch a new show, The Ultimate Steel, this Thursday, August 30. Anyone who knows knives knows that the best quality knives are hard to find. That is until now.

The Ultimate Steel will feature the most prestigious knife brands in the world with names like Boker, Spyderco, Master Cutlery, and many more. A two-hour premiere on August 30 will feature the Boker brand and its world-renowned innovation and craftsmanship.

Travis Bright, director of marketing for the network explains: "The Ultimate Steel will offer the best quality knives with price points ranging from $150-$400. We're focusing on knives that appeal to true knife users and collectors - who want innovative designs and exceptional performance."

Shop At Home veteran host Shawn Leflar will host The Ultimate Steel. Leflar is one of the most versatile hosts in television shopping and is well-known in the knife genre for his expertise and unique perspective.

The Ultimate Steel airs bi-weekly 12-2 am CST and each episode is dedicated to bringing the best knife brands in the world straight to its viewers' homes. For more information about The Ultimate Steel, visit www.ultimate-steel.com.

About Shop At Home

Founded in 1986, Shop At Home is the second oldest home shopping network. In its early days, Shop At Home ran similarly to other well-known home shopping networks and offered products across many broad categories. Today Shop At Home is geared distinctively toward the male demographic and focuses on collectibles such as coins, knives and swords, sports memorabilia and equipment, and quality timepieces. Popular Shop At Home programs include The Coin Vault, The Sports Room, and The Watch Show. Shop At Home is distributed to 73 million U.S. households. The network is based in Nashville, Tenn. Jewelry Television(TM) acquired Shop At Home from The E.W. Scripps Company in 2006. For more information, visit www.shopathometv.com.

First Call Analyst:
FCMN Contact:

Source: Shop At Home

CONTACT: Kelly Fletcher, +1-865-806-0996, or Kelly.fletcher@jtv.com, for
Shop At Home

Web site: http://www.ultimate-steel.com/
http://www.shopathometv.com/

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Profile: International Entertainment