BACARDI B-LIVE Concert Tour Brings Tha Flava to New York September 22

BACARDI B-LIVE Concert Tour Brings Tha Flava to New York September 22

BACARDI B-LIVE Headliners Include Sean Paul, Talib Kweli, Calle 13 and Mark Ronson

NEW YORK, Aug. 15 /PRNewswire/ -- The largest spirit-sponsored music festival in the world, the BACARDI B-LIVE tour, makes its New York City debut on September 22nd with a spectacular private concert event featuring Sean Paul, Talib Kweli, Calle 13 and Mark Ronson. These outstanding artists will collaborate for the first time in an exhilarating performance at the Steiner Studios in the Old Navy Yard in Brooklyn, New York. Following exclusive invitation only concerts across America, including Miami and Las Vegas, now the BACARDI B-LIVE tour arrives for the first time in the world's mecca of music, art and fashion.

"BACARDI B-LIVE is a 25-country global event. While each event is unique, every concert delivers an individual, one-of-a-kind, collaboration of legendary music artists, great-tasting BACARDI Rum cocktails and an unforgettable experience", said Joe Metevier, BACARDI Rum Brand Director.

For The Big Apple, BACARDI B-LIVE has brought together a sensational all-star lineup with international appeal: The Ambassador of Dancehall Reggae, Sean Paul from Jamaica (plus a special surprise guest); three time Latin Grammy award winners Calle 13 from Puerto Rico known for their pulsating blend of hip-hop, salsa, and jazz; trendsetting artist/producer/DJ Mark Ronson from London; and Brooklyn's own critically acclaimed rapper Talib Kweli celebrating his tenth anniversary as a recording artist. This dazzling musical experience will be enhanced by a live visual art show by innovative Cuban-American painter Lebo who is returning home to the city where he was born.

In addition to this distinctive combination of music and art, the invitation only BACARDI B-LIVE audience will enjoy a cocktailing experience unlike any other at the "BACARDI Avenue of Cocktails". Attendees will be able to become a "BACARDI Mix Master" by designing their own custom signature BACARDI cocktail recipes at a special computer-module live at the event, or online at http://www.bliveny.com/, then have that cocktail prepared by one of the BACARDI Master Mixologists at the "BACARDI Mix Your Own" bar. Other venues unique to BACARDI B-LIVE include the world famous "BACARDI Mojito Cocktail Bar" and the "BACARDI Grand Bar" featuring a mix of great-tasting BACARDI cocktails, limited only by someone's imagination.

BACARDI B-LIVE will benefit New York City by donating the evening's proceeds to a local community organization for the arts to be announced at a later date.

"This charitable endeavor is a natural extension of what BACARDI B-LIVE is -- a diverse collaboration of artists and audience, dedicated to having a sensational time, while benefiting the cultural community at large," said Nick Boyce, BACARDI Rum Senior Brand Manager. "In addition to our charitable efforts, we are proud to support social responsibility in all our experiential marketing efforts," added Boyce.

BACARDI B-LIVE is an exclusive invitation only event. Adults over the age of 21 may log onto http://www.bliveny.com/ for a chance to win tickets. The registration cut-off date is Friday, September 21st.

   What:  BACARDI B-LIVE Concert    Who:   Sean Paul with a special guest star, Talib Kweli, Calle 13, Mark          Ronson and visual artist Lebo    Where: Steiner Studios, Old Navy Yard-Brooklyn, New York    Date:  Saturday, September 22nd    Time:  Doors open 6PM    Details:  http://www.bliveny.com/    Age:   21 & Over Only with valid ID    About BACARDI B-LIVE  

Bacardi B-LIVE is a global program of music events from the world's leading premium rum brand. Bacardi B-LIVE showcases leading international and emerging regional artists, providing them with the opportunity to collaborate, delivering exceptional audiovisual experiences and promoting spontaneity through audience participation.

About BACARDI Rum

In 1862, Don Facundo Bacardi revolutionized the spirits industry when he created BACARDI Rum, the world's first light bodied rum, in Santiago de Cuba.

BACARDI Rum is America's most popular premium spirit and the world's favorite rum. Today, BACARDI Rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo -- crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness. Renowned for its unsurpassed mix ability and great tasting drinks, BACARDI Rum is enjoyed with cola, Mojito cocktails, daiquiris and coladas and with juices, soda, or on the rocks.

   THIRSTY FOR LIFE?  DRINK RESPONSIBLY!    http://www.bliveny.com/   

BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS AND B-LIVE AND THE B-LIVE LOGO ARE TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM - 40% ALC. BY VOL.

   For media inquiries:    Chris Chambers   The Chamber Group   646-792-2978   chris@thechambergroup.com    Aimee Morris   718-875-1877   aimeemorris@nyc.rr.com  

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Source: Bacardi USA

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Web site: http://www.bliveny.com/

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Profile: International Entertainment