2007 MTV VMA's Mission: Revolutionize the Awards Show

2007 MTV VMA's Mission: Revolutionize the Awards Show

MTV Taps Super-Producer Timbaland as Maestro

Everything That Happens in Vegas Will be Televised for One Night Only As Rihanna, Timbaland, Foo Fighters, Amy Winehouse, Kanye West, Fall Out Boy, Lily Allen, and Chris Brown Are Set to Perform

Justin Timberlake and Timbaland Set to Host Fantasy Suite Party

Mark Ronson Heats Up the 1's and 2's With Special Guests

NEW YORK, Aug. 7 /PRNewswire/ -- In an unprecedented move, MTV remixes the "2007 MTV Video Music Awards" by teaming with innovative music producer Timbaland to be the show's Maestro and by bringing together today's hottest artists to create unique and collaborative "one time only" performances at the 24th annual awards show. Timbaland, Foo Fighters, Kanye West, and Fall Out Boy will be performing with special guests live from The Palms Fantasy Suites. Its HOT fun in the desert as Amy Winehouse, Rihanna, Lily Allen and Chris Brown have also been added to the list of powerhouse performers with Justin Timberlake and Timbaland hosting their own Fantasy Suite party. In addition, celebrity DJ/Producer Mark Ronson will rock the party in The Pearl with help from his turntables, horn section and surprise guests. The 2007 MTV Video Music Awards will air live from the Palms Casino Resort in Las Vegas on Sunday, September 9, 2007 at 9PM (Live ET/Tape Delayed PT). Presenters and additional performers for the "2007 MTV Video Music Awards" will be announced at a later date.

"We may not own Las Vegas yet, but for one weekend the VMAs will rock this town," said Christina Norman, President, MTV. "From Justin to Rihanna to the Foo Fighters, the sheer amount of star power and talent is tremendous and will no doubt blow the roof off The Palms. And, seriously, this is just the beginning."

As previously announced, MTV is set to program a whole VMA weekend featuring not-to-be-missed events, appearances and sizzling performances culminating with the star-studded music extravaganza. In addition, the show will ONLY air on September 9th in its original form -- so what happens in Vegas really will stay in Vegas. Encore presentations of this year's VMAs will be remixed versions that will be programmed by and for the viewers, deeply connecting them to a complete music experience across multiple platforms.

The Ballots for "The 2007 MTV Video Music Awards" were sent out for the first time to artists and musical tastemakers as well as to an exclusive industry group and viewers who determined the nominees for the telecast. Approximately 50 viewers and individuals representing record labels, music journalists, video directors and music producers, selected the nominees for awards categories encompassing such wide-ranging contemporary music forms as rap, dance, R&B and rock. Ballots are cast online and duplication is avoided through a special control number assigned to each ballot, which can only be tallied once.

Shugoll Research is the Official Business Advisor of the "2007 MTV Video Music Awards".

Voting for "Best New Artist" begins August 7th through the show Live on September 9th. Viewers can vote by visiting http://www.vma.mtv.com/.

Jesse Ignjatovic is the Executive Producer, Den of Thieves for the "2007 MTV Video Music Awards." Dave Sirulnick is Executive Producer. Chris Choun is Co-Executive Producer. Jen Jones and Jane Mun are Co-Producers. Amy Doyle and Joanna Bomberg are Music Talent Executives. Robin Reinhardt-Locke is Celebrity Talent Executive. Garrett English is Executive in Charge of Production. Hamish Hamilton is Director.

The "2007 MTV Video Music Awards" marks the fourth time Laurie Ziegler, Branded Entertainment is doing the official VMA gift bag.

The official sponsors of the "2007 MTV Video Music Awards" are Chevy, Herbal Essences, Neutrogena, Pepsi Smash, Sprint and Taco Bell.

About MTV

MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About the Palms Casino Resort

The Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, is an all-encompassing, one-stop resort destination. Owned by the Maloof family, the 703-room property boasts a diverse mix of bars and restaurants and a 95,000-square-foot casino. Amenities include the legendary Playboy Club -- the first and only club of its kind to open in 25 years; The Pearl Concert Theater; Moon Nightclub; Nove Italiano; Little Buddha; The Palms Pool & Bungalows; Palms Spa and AMP salon; Brenden Theatres, a 14-theatre Cineplex; Rain Night Club; ghostbar; Hart and Huntington Tattoo Company; and over 60,000 square-feet of meeting space. The Palms is home to the Real World: Las Vegas and Bravo's Celebrity Poker Showdown, as well as E!'s Party at the Palms, hosted by Jenny McCarthy, and A&E's Inked. The resort features the hottest collection of Fantasy Suites including the Erotic Suite with its trademark Show Shower, the Real World Suite, as seen on MTV, and the Hardwood Suite, the only hotel room in the world with its own basketball court. E!'s Girls Next Door, VH1, MTV and CSI feature the Palms on a regular basis and the Victoria's Secret Angels made the Palms a featured destination on their "Angels Across America" tour. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For room reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit http://www.palms.com/. For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.

Source: MTV

CONTACT: Jennifer DeGuzman, +1-212-846-7175, or
jennifer.deguzman@mtvstaff.com, or Melissa Barreto, +1-212-846-7226, or
melissa.barreto@mtvstaff.com, both of MTV; or Larry Fink of Palms Casino
Resort, +1-702-942-6843, or larry.fink@palms.com

Web site: http://www.mtv.com/
http://www.vma.mtv.com/
http://www.palms.com/

NOTE TO EDITORS: TO APPLY FOR CREDENTIALS GO TO: http://www.mtvpress.com

---

Profile: International Entertainment