Maven Strategies Selected to Continue Branding Momentum of Billionaire Bob Johnson's RLJ Companies

Maven Strategies Selected to Continue Branding Momentum of Billionaire Bob Johnson's RLJ Companies

LANHAM, Md., July 24 /PRNewswire/ -- The RLJ Companies, owned and led by Chairman and CEO Robert L. Johnson, founder of Black Entertainment Television, recently selected Maven Strategies as its marketing agency of record. The innovative agency will continue to lead the marketing and branding efforts for the holding company.

The RLJ Companies holds a diverse portfolio of companies in the financial services, real estate, hospitality, professional sports, film production, gaming, and recording industries. RLJ was recently recognized in Black Enterprise's 35th anniversary issue of top 100 African American-owned companies. Mr. Johnson was featured in the magazine's cover story that spotlights "Billionaire Bob Johnson's Second Act" and enduring entrepreneurial success.

"Maven Strategies is a natural match with RLJ," said Robert L. Johnson, chairman and CEO of RLJ. "Our portfolio is diverse and we needed a marketing partner that has the expertise in diverse areas of business, and the ability to provide measurable results. We feel we have found that in Maven Strategies."

RLJ turned to Maven Strategies in 2005 to develop the marketing strategy for the launch of Urban Trust Bank (UTB), an RLJ portfolio company. The success of the naming and branding effort of the full-service banking institution solidified Maven Strategies relationship with RLJ, as it led to other marketing assignments.

"As RLJ continues to execute its mission of building a world class portfolio of diverse businesses, we feel that Maven Strategies truly shares our vision, and more importantly knows how to support us in executing that vision," said Lisa Pickrum, executive vice president and chief operating officer of RLJ.

After Maven's successful contribution to the UTB launch, Johnson charged Maven to identify and secure marketing partners for the groundbreaking film studio, Our Stories Films. In addition to the Our Stories assignment, Maven has provided marketing support to the Charlotte Bobcats Foundation and Urban Ed Express, a subsidiary of Urban Trust Holdings.

"From the beginning, the relationship between the RLJ Companies and Maven has been about reaching beyond the traditional ways of doing business and delivering results, said Tony Rome, president and CEO of Maven Strategies. "It is truly an exciting time for our company, and we are honored to be a valued member of the RLJ team," added Rome.

Maven Overview

Maven Strategies, founded in 1996, was established to provide consulting intelligence in several practice groups: Brand Identity, Creative Development, Corporate Partnership Development, Strategic Marketing and Advertising. Maven Strategies designs high value brand solutions for their clients that are turnkey, utilizing a wide range of media assets, with measurable performance results. To learn more, go to http://mavenstrategies.com/.

Source: Maven Strategies

CONTACT: Xina Eiland of Maven Strategies, +1-202-321-8022,
xinae@mavenstrategies.com

Web site: http://mavenstrategies.com/

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Profile: International Entertainment