Martha Stewart Gets Crafty in New Agreement With DIY Network, One of Cable's Fastest Growing Digital Networks

Martha Stewart Gets Crafty in New Agreement With DIY Network, One of Cable's Fastest Growing Digital Networks

Premiering November 2007, New Martha Stewart Crafts TV Show Features the Best in Crafting Inspiration from the Extensive 'Martha Stewart Living' Programming Library

NEW YORK and KNOXVILLE, Tenn., July 31 /PRNewswire-FirstCall/ -- Martha Stewart will bring her crafting expertise to a new cable home beginning November 2007 as part of a distribution deal announced today by Sheraton Kalouria, President, Broadcasting, Martha Stewart Living Omnimedia and Kathleen Finch, General Manager, DIY Network.

The new half-hour DIY Network series, entitled Martha Stewart Crafts, is a "best of" compilation featuring how-to segments in the areas of scrapbooking, hand-made gifts, paper cards, decoupage, glittering, framing, rubber-stamping and more. Set to premiere on Thanksgiving Day (November 22, 2007), the initial 39 episodes will be comprised of thematic content culled from over a decade of inspiring content from MSLO's original lifestyle TV series, "Martha Stewart Living." The new series announcement comes on the heels of MSLO's spring launch of an extensive line of paper-based crafting and storage products currently available at http://www.marthastewartcrafts.com/ and Michaels arts and crafts stores. The line will also be available in independent craft stores beginning in the fall.

"Crafting is more than a series of how-to projects," noted Ms. Finch. "For many of our viewers, it's a way of life, a way of connecting the dots among their friends, families and loved ones. Martha Stewart is synonymous with the world of crafting and we feel very privileged to have her join the DIY Network family just in time for holiday celebrations around the country."

"We couldn't have asked for a better partner on this series than DIY Network," noted Kalouria. "Like Martha and MSLO, DIY has been committed to crafting for years, playing an important role in the growing appeal of what has become a $30 billion industry." He added: "When Martha Stewart crafts, viewers know the result will be tasteful, beautiful and stylish. Now, viewers won't have to seek out Martha's best crafting ideas -- viewers can turn to 'Martha Stewart Crafts' on DIY."

"I have always had a passion for crafting. It's such a satisfying pursuit, as well as a wonderful way to engage with your children and create something unique and meaningful for all of the important people in your life," Ms. Stewart said. "DIY is a like-minded partner, a television network that understands crafting and our continuing fascination with and appreciation for inspiring do-it-yourself projects." She added: "I am delighted that this new partnership rekindles our business relationship with the Scripps family of cable networks and look forward to a long and mutually beneficial relationship in the years to come."

About DIY Network

From the makers of HGTV and Food Network, DIY Network is the television source for the best know-how and how-to when it comes to any type of do-it- yourself project and is one of the fastest growing digital networks. Currently in more than 45 million homes, DIY's programming covers a broad range of categories including home improvement, crafts and hobbies. DIY's programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts. DIY's award winning Web site, http://www.diynetwork.com/, is a leader in the Nielsen//NetRatings' Home and Garden category. The site, which averages 2 million unique visitors per month, features broadband video channels including automotive, crafts, gardening, home improvement and woodworking along with step-by-step instructions totaling more than 15,000 projects online.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique content and distinctive products. The Publishing segment encompasses five magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, and more. The Broadcasting division produces the Emmy- winning daily, national syndicated program, "The Martha Stewart Show" and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers beautiful, practical and superior quality Martha Stewart products through licensing agreements with carefully selected companies. For additional information, visit http://www.marthastewart.com/

First Call Analyst:
FCMN Contact: eestroff@marthastewart.com

Source: Martha Stewart Living Omnimedia, Inc.

CONTACT: Sheila Feren of FerenComm for Martha Stewart Living Omnimedia,
Broadcasting, +1-212-983-9898, sheilaf@ferencomm.com; or Elizabeth Estroff,
VP, Corporate Communications of Martha Stewart Living Omnimedia,
+1-212-827-8281, eestroff@marthastewart.com

Web site: http://www.marthastewart.com/
http://marthastewartcrafts.com/
http://www.diynetwork.com/

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Profile: International Entertainment