Animal Planet and Comcast Bring Free, Fun Event, ANIMAL PLANET EXPO, to the Bay State August 4 and 5 at the Topsfield Fairgrounds

Animal Planet and Comcast Bring Free, Fun Event, ANIMAL PLANET EXPO, to the Bay State August 4 and 5 at the Topsfield Fairgrounds

-- New Interactive Exhibits and Games Spell Fun for the Whole Family, Including the Family Pet! --

-- The Makers of Fresh Step(R) Litter Make Donation to Massachusetts SPCA(R) Animal Care and Adoption Centers, Host 'Ask the Vet' Consultations and Offer Chance to Adopt a Local Pet --

BOSTON, July 23 /PRNewswire/ -- For the past 10 years, ANIMAL PLANET EXPO has entertained, educated and energized over one million animal lovers of all ages nationwide, with over 50,000 in Boston alone last year. And it's only getting bigger and better! With new attractions and pet welfare at the forefront, ANIMAL PLANET EXPO rolls into the Bay State August 4 and 5 from 10 AM to 4 PM at the Topsfield Fairgrounds, 207 Boston Street, Topsfield, MA. Animal Planet and Comcast, plus national sponsor The makers of Fresh Step(R) litter invite residents of the Commonwealth to bring their families -- and even their "fur" children -- to the event to celebrate the wonder of wildlife, the companionship of pets and the important role animals play on this planet.

"For the second year in a row, Comcast is thrilled to bring the ANIMAL PLANET EXPO to the Topsfield Fairgrounds for area animal lovers to enjoy a fun-filled safari experience in their own backyard," said Steve Hackley, Senior Vice President for Comcast's Northern New England Region. "Comcast is focused on delivering entertainment and connecting people to what's important in their lives. We look forward to welcoming thousands to this family-oriented event."

Year after year, ANIMAL PLANET EXPO captivates and delights visitors, featuring a feast for the eyes, ears and tails with high-flying Frisbee dog shows, interactive trivia games, and awe-inspiring live animal presentations. This year, ANIMAL PLANET EXPO truly goes BIG with a brand-new 16'x19' LCD video screen at the new and impressive R.O.A.R. Stage (Reach Out. Act. Respond), tuning all event attendees in to the happenings at every corner of EXPO. Frisbee dog show times are 11 AM, 12:30 PM, 2 PM and 3:30 PM, and the R.O.A.R. Stage live animal presentations of the wilder kind, including exotic animals like pythons, alligators, and lemurs, will take place at 10:30 AM, 11:30 AM, 1 PM and 2:30 PM.

An all-new component of ANIMAL PLANET EXPO this year is R.O.A.R., Animal Planet's nonprofit animal advocacy partnership with leading animal organizations that encourages people to Reach Out, Act, and Respond in helping to make the world a better place for animals. This summer, R.O.A.R. invites ANIMAL PLANET EXPO attendees to take that first step in becoming a voice for animals by making a R.O.A.R. Promise on-site. Promises can be as simple as taking the family pet for a daily walk, spreading the word about conservation, or supporting a favorite wildlife foundation.

Returning with ANIMAL PLANET EXPO is the action-packed Discovery Kids' Endurance Experience, a hands-on adventure that lets kids experience the mental and physical competition of Discovery Kids Channel's wildly popular series ENDURANCE: HIGH SIERRAS. In Discovery Kids' Endurance Experience, kids can compete in a number of activities that simulate the grueling physical challenges and tests of wit as seen on ENDURANCE, including a timed "hanging" challenge and a gargantuan climbing wall.

Visitors to ANIMAL PLANET EXPO also have the opportunity to experience firsthand the clarity of high-definition programming in the Discovery HD Theater Dome. Visitors will be treated to breathtaking programming from Discovery HD Theater, such as PLANET EARTH and DISCOVERY ATLAS HD. While taking in the visual feast, guests can fill out forms to enter for a chance to win an HD television set.

This year, The makers of Fresh Step(R) litter are sponsoring the hugely popular Pet Den. The makers of Fresh Step(R) litter and the Massachusetts SPCA(R) Animal Care and Adoption Centers will provide pet adoption opportunities and helpful information on how to find the perfect pet for your family. From 10 AM to noon both Saturday and Sunday, The makers of Fresh Step(R) litter will also host an "Ask the Vet" session, where pet owners can meet one-on-one with a local veterinarian to ask pet-related questions. As part of ANIMAL PLANET EXPO, The makers of Fresh Step(R) litter and the ASPCA(R) (American Society for the Prevention of Cruelty to Animals) will make a $5,000 donation to the Massachusetts SPCA(R) Animal Care and Adoption Centers.

Other activity pavilions to go wild for at ANIMAL PLANET EXPO include the following:

   -- Animal House - Get to know even more live animals, while animal experts      introduce exotic species from around the world.   -- Safari Snaps - Download the ultimate digital photo of you with a      virtual version of Animal Planet's Jeff Corwin and Terri and Bindi      Irwin.   -- Bug House - Find out what all the buzz is about.  Discover the world of      bugs and butterflies, and check out the new incredible farm of      burrowing ants.   -- Kids' Zone - Kids can get their faces painted, try the "Happy Gator"      obstacle course, test their legs on the new 18' Spider Mountain      climbing tower and play other fun games.   -- Heroes of Animal Planet - Protect your pet just as the stars of ANIMAL      PRECINCT do by creating your own personalized pet tag.   -- Connection Zone - Kids play a panda-themed game for a prize, while      adults view demonstrations and take advantage of special offers on the      latest products from Comcast.   -- Pet Misters and Watering Holes - Let your pets "chill out" and quench      their thirst on a hot day.   

Comcast will also be on-site to provide valuable information about their most innovative new products available to consumers.

North Shore residents can find Animal Planet on Comcast Channel 57, Discovery Kids on Comcast Channel 221 and Discovery HD Theater on Comcast Channel 839. Go to http://www.animalplanet.com/ and click on "Animal Planet Events" to find more information on ANIMAL PLANET EXPO.

About Fresh Step(R) litter

Fresh Step(R) litter is a part of The Clorox Pet Products Company, a subsidiary of The Clorox Company, headquartered in Oakland, Calif. Clorox is a leading manufacturer and marketer of consumer products with fiscal year 2006 revenues of $4.6 billion. With 7,600 employees worldwide, the company manufactures products in two dozen countries and markets them in more than 100 countries. For more information about Clorox, visit http://www.thecloroxcompany.com/. For more information about Fresh Step(R) litter, visit freshstep.com.

About Animal Planet Media

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, LLC, connects humans and animals with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for entertainment, information and enrichment. APM consists of the Animal Planet television network, available in over 91 million homes in the US; online assets http://www.animalplanet.com/, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; PetsIncredible, a major producer and distributor of pet-training videos and includes web service PetVideo.com; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Comcast Corporation

Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) (http://www.comcast.com/) is the nation's leading provider of cable, entertainment and communications products and services. With 24.2 million cable customers, 12.1 million high-speed Internet customers, and 3.0 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One, four regional Comcast SportsNets and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

Comcast's New England regions serve 2.6 million customers in Massachusetts, New Hampshire, Vermont, Maine, Connecticut and New York and employ nearly 7,000 individuals.

First Call Analyst:
FCMN Contact:

Source: Animal Planet

CONTACT: Susan Berube of ANIMAL PLANET EXPO, +1-240-662-2928; or Jessica
Gioglio of Comcast, +1-617-562-4304

Web site: http://www.animalplanet.com/
http://www.thecloroxcompany.com/
http://www.freshstep.com/
http://www.comcast.com/

NOTE TO EDITORS: Members of the press interested in attending ANIMAL PLANET EXPO who would like to obtain more information or interview ANIMAL PLANET EXPO staff or talent onsite should contact Susan Berube at 240.662.2928.

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Profile: International Entertainment