Video: World Television Launches Video News Manager - An Online Service for PR and Corporate Communications Professionals

Video: World Television Launches Video News Manager - An Online Service for PR and Corporate Communications Professionals

LONDON, June 8 /PRNewswire/ -- World Television, the global video communications company, announced today the launch of Video News Manager, an online service that promotes multimedia assets and makes them available on demand to broadcast and online journalists 24 hours a day, seven days a week.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/worldtelevision/28607/

In a recent survey by World Television, 87% of its broadcaster and online journalist database said they would use significantly more corporate content if video and photo resources were more readily accessible. World Television has seen a gap in the market which other televisual communications companies are not tapping into -- namely supplying the broadcast and online journalists with easy access to video and photo assets to support their stories.

Steve Garvey, Chief Executive Officer at World Television said: "There is a strong message here to any PR director and Corporate Communications department. If you want your message to be used by the broadcast media and online journalists, make the content more easily accessible for them and you will see usage increase. Moreover it needs to be free."

Video News Manager (VNM) is a fully managed service. World Television takes care of the broadcast PR media assets, such as a Video News Releases (VNR), B Roll footage, executive interviews and high-res images and makes them available in an online searchable archive that is branded to match the clients' corporate identity.

All videos within the archive have a streaming preview and can be immediately downloaded in broadcast quality (MPEG2) format. Video News Manager can alert journalists as soon as new content is uploaded and translate it into different language versions as required.

There are also economic benefits to using Video News Manager. World Television hosts the video and photo archive page so there is no need for costly investment in technical infrastructure. The software is designed with the branding of the client's choice and sits seamlessly within the client's website. There are additional savings on couriers, on tape and satellite delivery costs and on time spent fulfilling requests as journalists can search and order clips of footage, logos or photos online.

Steve Garvey adds: "We have played to our strengths, we have listened to our clients who are concerned about the high pricing of other services, and we have launched a new product which can be integrated into our other related broadcast products and services."

                              Notes to editors   Details of the Video News Manager, not outlined in the release include:   -- Journalists can browse, search and order clips of footage, logos or      photos by year/month/theme/ keyword.   -- Footage is downloaded as default in MPEG2, which is broadcast quality      (satellite and hard copy also available).   -- Journalists can to sign up to receive email alerts according to      preferences.   -- Access to the archives is password controlled. This benefits the client      who can see who is utilising the footage and tailor a media relations      strategy to better fit the market.   -- As part of the service World Television pushes alerts on new available      footage to PRNJ (PR Newswire for Journalists).   -- Transaction reports are provided on a monthly basis.   -- World Television promotes the video assets to journalists and      broadcasters via its own targeted lists and the client's lists.    About World Television   -- World Television is a global video communications company supporting      PR, IR, Internal Communications and Sales & Marketing video      communications strategies.   -- Measurable results are achieved by combining creative content expertise      with innovative technology to package and deliver.   -- World Television was founded in 1991, has over 350 global clients, over      100 full time media professionals on staff and 6 European offices.   -- Last year we delivered over 14,000 webcasting, broadcast and multimedia      projects in 18 languages across 37 countries.  

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Video: http://www.prnewswire.com/mnr/worldtelevision/28607

Source: World Television

CONTACT: Media Relations Team, World Television, +44 (0) 20 7388 8555

Web site: http://www.world-television.com/

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Profile: International Entertainment