Ness Technologies Wins Deal With ITV plc - UK's Largest Commercial Broadcaster

Ness Technologies Wins Deal With ITV plc - UK's Largest Commercial Broadcaster

MAIDENHEAD and BERKSHIRE, England, June 21/PRNewswire-FirstCall/ -- Ness Technologies, Inc. (NASDAQ: NSTC), a global provider of information technology services and solutions, today announced that its Ness UK subsidiary has been awarded a two-year contract to provide its unique iRights contract and payments solution to ITV, the UK's largest commercial broadcaster. iRights will power ITV's new Contracts and Artist Payments System (CAPS).

CAPS is the result of a two year project to standardise the way on-screen talent is contracted and compensated across the ITV network. After ITV plc was formed in 2004, a number of discrete systems existed to administrate these processes. CAPS will replace these legacy systems with one fast, integrated and efficient solution.

As part of this initiative Ness has signed an exclusive license deal with FremantleMedia Ltd., one of the largest international creators and producers of television programs, to combine FremantleMedia's market-leading Artiste Payments system, which provides both production payroll and secondary residuals payment functionality, with Ness' iRights product in order to provide ITV with a state-of-the-art and proven solution for the CAPS project. The Artiste Payments system and iRights are both built using Ness Technologies' USoft software development platform.

Ness will be providing systems integration, development and support services to ITV at ITV's Manchester offices, and will be developing version 6 of the iRights solution from its labs in Mumbai, India.

iRights is a comprehensive rights contract management system for broadcasters, publishers, film makers, mobile operators, content providers and aggregators. Version 6 of iRights represents a significant extension to the product that will benefit all potential users of iRights who wish to integrate their rights, contracts and royalty processing.

"We are delighted to be working with Ness on this important project," said Mike Green, Deputy Group Finance Director of ITV plc. "Content innovation and exploitation is at the heart of ITV's strategy and having modern, future proofed systems to support that strategy is a fundamental requirement."

"ITV's selection of Ness Technologies' iRights is testament to the high quality of this critical solution. We are pleased that we can help in the important issues of contract management and payment of contributors," said Sachi Gerlitz, President and CEO of Ness Technologies. "The need to protect content, to track content usage, and subsequently to remunerate content owners has become a serious issue."

"This contract with the UK's largest commercial broadcaster demonstrates Ness UK's unique business and technology understanding of the complex business rules and processes required in the rapidly evolving media business," said Peter Sutton, Managing Director of Ness UK. "This will ensure that artistes contractual rights and resulting payments are managed and accounted for within one system, and prove how these complex rules can be successfully harnessed in a flexible integrated technology solution to transform ITV's business."

The specialist media practice of Ness is operated from the UK subsidiary and has been working with leading TV broadcasters in the UK for over 10 years.

About ITV plc

ITV is the UK's largest commercial broadcaster, with its family of channels watched by more than 80% of the population every week.

ITV has the most successful commercial family of channels in the UK. ITV1 is the UK's most popular channel in peak-time; ITV2 is the UK's biggest non-terrestrial channel; ITV3 is the most popular non-terrestrial channel on Freeview; and ITV4 had the most successful digital channel launch to date. ITV also owns CiTV, the leading commercial children's channel on Freeview, and Men & Motors.

About FremantleMedia Ltd

FremantleMedia is one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. The company's commercial operation, FremantleMedia Enterprises, is the content exploitation arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment programme brand extensions worldwide. FremantleMedia is at the forefront of developing cross-platform media experiences through its FMX operation, which is successfully developing new entertainment brands and concepts specifically for mobile, broadband, games consoles and Internet

Protocol Television (IPTV).

FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets, visit www.fremantlemedia.com

About Ness Technologies

Ness Technologies (NASDAQ: NSTC) is a global provider of end-to-end IT services and solutions designed to help clients improve competitiveness and efficiency. Ness specializes in outsourcing and offshore, systems integration and application development, software and consulting, and quality assurance and training. With 7,500 employees, Ness maintains operations in 16 countries, and partners with numerous software and hardware vendors worldwide. For more information about Ness Technologies, visit www.ness.com.

Forward Looking Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements often are preceded by words such as "believes," "expects," "may," "anticipates," "plans," "intends," "assumes," "will" or similar expressions. Forward-looking statements reflect management's current expectations, as of the date of this press release, and involve certain risks and uncertainties. Ness' actual results could differ materially from those anticipated in these forward looking statements as a result of various factors. Some of the factors that could cause future results to materially differ from the recent results or those projected in forward-looking statements include the "Risk Factors" described in Ness' Annual Report of Form 10-K filed with the Securities and Exchange Commission on March 14, 2007. Ness is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of such changes, new information, subsequent events or otherwise.

          Ness Technologies press contact:     David Kanaan     USA: +1-888-244-4919     Intl: +972-3-540-8188     Email: media.int@ness.com      Ness Technologies investor contact:     Drew Wright     USA: +1-201-488-3262     Email: investor@ness.com      Ness Technologies UK contact:     Stuart McLachlan     Tel: +44-(0)-1628-817034     Email: stuart.mclachlan@uk.ness.com      ITV contact:     Hannah Bailey     Tel: +44-(0)-844-881-8439     Email: hannah.bailey@itv.com  

Source: Ness Technologies Inc

Ness Technologies press contact: David Kanaan, USA: +1-888-244-4919, Intl: +972-3-540-8188, Email: media.int@ness.com; Ness Technologies investor contact: Drew Wright, USA: +1-201-488-3262, Email: investor@ness.co; Ness Technologies UK contact: Stuart McLachlan, Tel: +44-(0)-1628-817034, Email: stuart.mclachlan@uk.ness.com; ITV contact: Hannah Bailey, Tel: +44-(0)-844-881-8439, Email: hannah.bailey@itv.com

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Profile: International Entertainment