Live Earth Concert-Goers Can Go Neutral with Esurance
Live Earth Concert-Goers Can Go Neutral with Esurance
Auto Insurance Company Works with Live Earth and NativeEnergy to Offset CO2
SAN FRANCISCO, June 29 /PRNewswire/ -- Esurance, the direct-to-consumer personal auto insurance company, announced its plans to offset the carbon dioxide emissions of those driving to the Live Earth concert in New Jersey on July 7, 2007. The CO2 offsets will be provided by NativeEnergy, a privately held Native American energy company that helps build Native American, farmer-owned, community-based renewable energy projects to create social, economic, and environmental benefits.
John Swigart, CMO of Esurance, stated, "First and foremost, we want our support to help make Live Earth, the largest green event of its kind, as green as possible. The best solution for reducing CO2 on July 7 would be for concert-goers to take public transit. However, we recognize that some people will still need to drive to the event. Esurance is proud to work with NativeEnergy to offset the CO2 emissions generated by driving."
The day of the concert, those who drive to the Live Earth concert in New Jersey will be directed to www.esurance.com/sos to enter their mileage to and from the event. After collecting this information over a two-week period, Esurance will purchase an amount of CO2 offsets from NativeEnergy to carbon neutralize the reported travel. NativeEnergy's current offset projects include a variety of wind farms, along with farm methane projects. Such projects provide renewable, clean energy service on behalf of NativeEnergy's customers, while also benefiting the communities that operate them.
"Though Live Earth focuses a spotlight on the challenge of global warming, attendee travel to such events unavoidably contributes to global warming. The leadership demonstrated by Esurance helps build awareness of the solutions available to offset carbon emissions from travel and other daily energy uses," noted Tom Boucher, President & CEO of NativeEnergy.
Swigart concluded, "As an auto insurance company, Esurance helps protect you from the bad things that can happen to your car. We're also proud to help protect the environment. CO2 emissions from automobiles are a problem we can all work together to solve."
About Esurance(R)
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE:WTM) , provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.
Through Esurance's Web site, www.esurance.com, customers can get instant quotes, view comparison quotes, buy an Esurance policy, and print their proof of insurance card- all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim. Esurance is an official sponsor of Live Earth in the U.S., and works year-round to support our communities through charitable involvement benefiting public health, youth outreach, and the environment.
About Live Earth
Live Earth is a monumental music event that will bring together more than 2 billion people on July 7, 2007 to combat the climate crisis. Live Earth will stage concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg, Hamburg and Istanbul, and will feature a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson.
Live Earth's 24 hours of music across 7 continents will deliver a worldwide call to action and the solutions necessary to answer that call. Live Earth marks the beginning of a multi-year campaign to drive individuals, corporations and governments to take action to solve the climate crisis. Live Earth is partnering with the Alliance for Climate Protection, The Climate Group, Stop Climate Chaos and other international organizations in this ongoing effort. Live Earth was founded by Kevin Wall, a worldwide executive producer of the Live 8 concert series in 2005, and is supported by former U.S. Vice President Al Gore.
Live Earth will reach a worldwide audience through an unprecedented global media architecture covering all media platforms -- TV, radio, web and wireless channels. For more information about transportation alternatives for getting to the U.S. concert, visit www.liveearth.org/
About NativeEnergy
American Indian majority-owned, NativeEnergy is a national marketer of renewable energy credits and carbon offsets. By providing individuals and organizations both the means to compensate for their global warming pollution and also effectively power their homes and businesses with renewable energy, NativeEnergy helps build community based renewable energy projects that create social, economic and environmental benefits. Bringing upfront payment to renewable projects, NativeEnergy enables its customers to help finance the construction of new wind farms and other renewable energy projects, such as tribal wind projects and methane digesters on family dairy farms, which directly reduce our reliance on fossil fuels.
NativeEnergy is the choice of leading environmentally and socially responsible organizations, including Al Gore's AN INCONVENIENT TRUTH (www.ClimateCrisis.net), Ben & Jerry's, Clif Bar, Stonyfield Farm, Interface, Aveda, Green Mountain Coffee Roasters, Dave Matthews Band, Jack Johnson, Co-op America, NRDC, the Clinton Global Initiative, Bonnaroo, and thousands of individuals. Online at: www.nativeenergy.com
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Source: Esurance
CONTACT: Paul Thompson of Esurance, +1-415-875-4648, or
pthompson@esurance.com
Web site: http://www.esurance.com/
Profile: International Entertainment
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