It's Nickelodeon's Summer Of Slime! More Than 4,000 Slimings with 1200 Gallons of Slime to Take Place During Nick's 18-Wheel Slime Across America

It's Nickelodeon's Summer Of Slime! More Than 4,000 Slimings with 1200 Gallons of Slime to Take Place During Nick's 18-Wheel Slime Across America

Slime Across America Summer Packaging to Air on Nickelodeon Mondays Through Thursdays Starting July 9; Star Studded Slimeball! Every Friday Beginning July 6

20 Market Tour - Sponsored by Chrysler - Kicks Off July 2 in Los Angeles and Will Travel to New York, Detroit, Seattle, Chicago, Sacramento, Washington, D.C. and More

NEW YORK, June 26 /PRNewswire/ -- This summer, Nickelodeon, the number-one entertainment brand for kids, will travel 25,000 miles to slime America with more than 1,200 gallons of the green, oozing stuff that helped make the network famous. Nickelodeon kicks off the second leg of its Slime Across America national tour on July 2, with sponsor Chrysler, along with new slime- themed summer on-air weekday packaging throughout July and August. Following the massive success of the network's Slime Across America spring leading up to Nickelodeon's 20th Annual Kids' Choice Awards, the summer tour will be bigger, better and messier with fully interactive experiences. The national tour will kick-off in Los Angeles, and travel to 20 cities including: Chicago, New York, Washington, DC, Seattle, Sacramento, Detroit and more (full list of dates and markets below).

(Photo: http://www.newscom.com/cgi-bin/prnh/20070626/NYTU049 )

"We are extremely excited to celebrate one of our brand's greatest icons - slime - all summer long with an enhanced interactive tour and brand new summer packaging," said Pam Kaufman, Chief Marketing Officer, Nickelodeon/MTVN Kids and Family Group. "Kids love slime and want more of it. With the souped up Slime Mobile, including new virtual slime pods, karaoke and a user-generated content area, the Slime Across America Tour will be a big hit with kids this summer."

Viewers can go on the road with Slime Across America and participate in the messiness by tuning in to Nickelodeon's Slime Across America summer on-air packaging, airing weekdays beginning July 6 through August 17, from 5 to 7 p.m. ET/PT. Nick will visit a different place each week for two months as the 18-wheel Slime Mobile makes its way across the country, bringing the ultimate Nick experience to kids everywhere.

"We are really looking forward to showcasing all the messy fun kids are having with the Slime Across America tour on our air this summer," said Tom Ascheim, Executive Vice President and General Manager, Nickelodeon Television. "Slime represents what a kid's summer should be all about - fun, play and a little mess. Slime Across America on TV will allow every kid to have an interactive slime experience. What could be better than that?"

Slime Across America will include brand new summer-themed messy games and more slime and goo than ever. A play along at-home element will also be highlighted in a brand new on-screen "match and win" game. Two hosts will keep the slime flowing all week long. Every Friday, beginning July 6, two Nick celebrities will serve as team captains and round up a team of kids for the ultimate messy game - SlimeBall! - a form of dodge ball with a very messy twist. Each week, a winning team will be chosen to receive the celebratory shower of slime.

Viewers can play along at home at www.nick.com/slime with their favorite Nick celebrity and rack up Nick Points. The player with the most points at the end of the summer will be crowned the virtual SlimeBall! champion. In addition, Nick.com will offer a new game called 3D Nicktoons SlimeBall. Users can create a team of two Nicktoon characters such as Avatar's Aang, SpongeBob SquarePants, Jimmy Neutron or Danny Phantom, and pit the players against two other characters in the ultimate slime throw down. Exclusive hints and tips from TEENick stars to help in the games will be featured as part of the on-air packaging.

Nickelodeon's Slime Across America summer mobile tour experience will feature a fully interactive, enhanced 18-wheel Slime Mobile with virtual slimings, games, a Nick Live! Slime Edition stage show, and much more. A user-generated content station will be available for kids to submit their original creations for possible air on Nickelodeon or Nick.com. Newly added virtual sliming pods will allow for up to five kids to be slimed at once, and to digitally capture the moment as they receive Nickelodeon's highest honor. Music-themed activities, such as Nickelodeon karaoke, will be part of the experience as well, along with Nickelodeon costume character appearances, and product giveaways.

The Slime Across America Tour will travel to 20 cities this summer including:

   -- Los Angeles, CA (July 2)   -- Milwaukee, WI (July 7)   -- Cincinnati, OH (July 14)   -- Charlotte, NC (July 21)   -- New York, NY (July 24)   -- Richmond, VA (August 4)   -- Los Angeles, CA (August 11)   -- Sacramento, CA (August 17- 18)   -- Detroit, MI (August 22)   -- Atlanta, GA (August 25)   -- Orlando, FL (August 31)   -- Seattle, WA (September 8)   -- Cleveland, OH (September 16)   -- Baltimore (September 22)   -- Washington, D.C. (September 29)   

Additional stops and locations of where the truck will make appearances will be continuously updated on www.nick.com/slime.

Chrysler has signed on as the exclusive auto sponsor for Nickelodeon's Slime Across America summer tour to highlight its 2008 Town & Country minivan. The sponsorship, which begins July 7, includes a Town & Country minivan on- site at each of the 20 tour stops so that families to experience its SIRIUS Backseat TV(TM).

About Chrysler

Driven by award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image. Since 1990, Chrysler brand sales have more than tripled. No other American automotive brand has grown as much during the same time frame. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in great design, purposeful technology and value. With the launch of the all- new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen - the first-ever full-size sport utility vehicle for the brand - the momentum is sure to continue with the launch of the all-new 2008 Chrysler Sebring Convertible and 2008 Chrysler Town & Country.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE:VIA.B) .

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070626/NYTU049
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Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, Thamar Romero, +1-212-846-7491,
both of Nickelodeon; Carrie McElrie of Chrysler, +1-248-512-2664

Web site: http://www.nick.com/

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Profile: International Entertainment