Current@Bonnaroo
Current@Bonnaroo
Current TV to Capture the Bonnaroo 2007 Culture with Customized Content for Closed-Circuit Programming and Comprehensive Coverage of Bonnaroo
On-air and onsite at Bonnaroo * June 15 -- 17, 2007
SAN FRANCISCO, June 12 /PRNewswire/ -- Who: Current TV, the fastest growing cable network in cable history that covers today's music world and lifestyle unlike any other network What: In a groundbreaking partnership with the Bonnaroo Music & Arts Festival, Current TV will produce and present closed-circuit programming of customized content at the sixth-annual music festival, in addition to airing comprehensive coverage of Bonnaroo all weekend long on-air on Current TV. In Current TV's innovative, pioneering fashion, the network is heading to Bonnaroo to cover everything the festival has to offer. Current@Bonnaroo will feature an array of exclusive coverage and viewer-created content highlighting the moments, stories and characters that define the spirit, culture and community of fans at the largest outdoor music festival in the nation. Current TV has a daily connection with this audience on-air and will tap into them to cover their Bonnaroo experiences from their points of view. Current@Bonnaroo's four production crews and "The Current Fix" music host Douglas Caballero will roam the festival grounds -- from backstage to the campsites to Bonnaroo's 100-acre entertainment village -- to capture the culture of the fans coming together at Bonnaroo 2007. No other network covers music culture like Current TV, which -- with its involvement at Bonnaroo -- is the first cable network to create customized content for programming at a music festival. When: Friday, June 15 -- Sunday, June 17, 2007 Where: ON-AIR: Comcast (channel 107 nationwide); DirecTV (channel 366 nationwide); Dish Network (channel 196 nationwide); BSkyB (Channel 229); Virgin Media Cable (channel 155); Time Warner Cable (select channels) ONSITE: On the JumboTron at Bonnaroo, located on a 700-acre farm in Manchester, Tennessee Contact: Linda Carbone/ Carleen Donovan/Colleen Gallagher Press Here Publicity 212.246.2640 linda@presshereproductions.com carleen@pressherepublicity.com colleen@pressherepublicity.com
First Call Analyst:
FCMN Contact:
Source: Current TV
CONTACT: Linda Carbone, linda@presshereproductions.com, Carleen Donovan,
carleen@pressherepublicity.com, Colleen Gallagher,
colleen@pressherepublicity.com, all of Press Here Publicity, +1-212-246-2640
Profile: International Entertainment
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