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International Entertainment News

Tuesday, June 12, 2007

Current@Bonnaroo

Current@Bonnaroo

Current TV to Capture the Bonnaroo 2007 Culture with Customized Content for Closed-Circuit Programming and Comprehensive Coverage of Bonnaroo

On-air and onsite at Bonnaroo * June 15 -- 17, 2007

 SAN FRANCISCO, June 12 /PRNewswire/ --    Who:     Current TV, the fastest growing cable network in cable history            that covers today's music world and lifestyle unlike any other            network    What:    In a groundbreaking partnership with the Bonnaroo Music & Arts            Festival, Current TV will produce and present closed-circuit            programming of customized content at the sixth-annual music            festival, in addition to airing comprehensive coverage of            Bonnaroo all weekend long on-air on Current TV.             In Current TV's innovative, pioneering fashion, the network is            heading to Bonnaroo to cover everything the festival has to            offer. Current@Bonnaroo will feature an array of exclusive            coverage and viewer-created content highlighting the moments,            stories and characters that define the spirit, culture and            community of fans at the largest outdoor music festival in the            nation. Current TV has a daily connection with this audience            on-air and will tap into them to cover their Bonnaroo experiences            from their points of view. Current@Bonnaroo's four production            crews and "The Current Fix" music host Douglas Caballero will            roam the festival grounds -- from backstage to the campsites to            Bonnaroo's 100-acre entertainment village -- to capture the            culture of the fans coming together at Bonnaroo 2007.             No other network covers music culture like Current TV, which            -- with its involvement at Bonnaroo -- is the first cable network            to create customized content for programming at a music festival.    When:    Friday, June 15 -- Sunday, June 17, 2007    Where:   ON-AIR:  Comcast (channel 107 nationwide); DirecTV (channel                     366 nationwide); Dish Network (channel 196 nationwide);                     BSkyB (Channel 229); Virgin Media Cable (channel 155);                     Time Warner Cable (select channels)             ONSITE:  On the JumboTron at Bonnaroo, located on a 700-acre farm                     in Manchester, Tennessee    Contact: Linda Carbone/ Carleen Donovan/Colleen Gallagher            Press Here Publicity            212.246.2640            linda@presshereproductions.com            carleen@pressherepublicity.com            colleen@pressherepublicity.com  

First Call Analyst:
FCMN Contact:

Source: Current TV

CONTACT: Linda Carbone, linda@presshereproductions.com, Carleen Donovan,
carleen@pressherepublicity.com, Colleen Gallagher,
colleen@pressherepublicity.com, all of Press Here Publicity, +1-212-246-2640


Profile: International Entertainment

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