Big Names Mean Phat Beats; Traxxpad: Portable Studio Brings Both to Stores Now!

Big Names Mean Phat Beats; Traxxpad: Portable Studio Brings Both to Stores Now!

The Biggest Names in the Business Support the Hottest Music Application on the PSP(R) System

REDWOOD CITY, Calif., June 28 /PRNewswire/ -- Eidos Interactive Ltd., one of the world's leading publishers and developers of entertainment software, today announced that Traxxpad: Portable Studio has arrived on store shelves throughout North America. Traxxpad: Portable Studio allows musicians to harness the power of drum machines, samplers, sequencers and even a mini keyboard and transform them into a powerful pocket studio on the go.

"Traxxpad is not a game, but a way of life," says Troy San Jose, studio director for Definitive Studios. "Music is a powerful form of self expression. Traxxpad and the PSP(R) system will take it to the next level."

Eidos' newly signed collaboration with hip hop super producer Sha Money XL has opened the door for artistic creativity and generated huge hip-hop celebrity backing for Traxxpad: Portable Studio. From the studio to the PSP(R) (PlayStation(R)Portable) system to the hottest clubs, it's going down with sick sound banks from D1, DJ Amplive, Insane Clown Posse, Sean T, and Traxxamillion.

Do more than just drop beats with big names. Traxxpad: Portable Studio gives gamers the ability to stylize the PSP(R) system with dope in-game skins from Sha Money XL, 17 Hertz Studios, Beautiful Music Baby, Beretta Music, Cartier Entertainment, Clyde Carson, Commonwealth, Connoisseur 533, Crooks and Castles, D1 Beatz, DJ Amplive, DJ Replay, Fingerbangerz, Get Gone Records, Good Life, Psychopathic Records, Manik Skateboards, Orisue, Rick Lee the Dragon, Riottt, Simms Custom Cycles, Traxxamillion and Urb Magazine.

"Traxxpad: Portable Studio is an amazing music production innovation that is surrounded by great musical minds," says senior marketing manager for Eidos North America, Kevin Gill. "That's what makes Traxxpad so remarkable -- it's a powerful, portable music application that enables both gamers and professional musicians to express musical talent anywhere."

The key to Traxxpad: Portable Studio's intuitive design is the utilization of a range of high-end, music making components which focus on different characteristics of music construction. The result is a music application accessible enough for first time users to pick up and build an insane, yet in-depth beat, while giving industry pros access to never-before-available tools on a handheld. The end result is an intuitive, portable music studio sketch pad.

See Traxxpad: Portable Studio in action. It's off the hook! ftp://ftp.pr.eidos.com/Traxxpad/Traxxpad_trailer/(Press only, no password needed)

Developed by Definitive Studios, Traxxpad: Portable Studio is available in stores now exclusively on the PSP(R) system.

Check out http://www.traxxpad.com/ for more information about new downloadable content, social networking profiles of aspiring producers, rappers, lyricists and MCs and more.

About Eidos Interactive Ltd.

Eidos Interactive Ltd. is part of SCi Entertainment Group Plc (SEG) one of the world's leading publishers and developers of entertainment software. Eidos consists of publishing operations across Europe and the US and several development studios including Crystal Dynamics, IO Interactive, Beautiful Game Studios, Eidos Studios Hungary, Eidos Sweden and Pivotal Games. The Group has a valuable combined portfolio of intellectual property including: Tomb Raider, Hitman, Deus Ex, Championship Manager, Carmageddon, Battlestations: Midway, the Conflict series and Just Cause.

Some of the titles currently in development include: Kane & Lynch: Dead Men, Crossfire and Highlander.

About Definitive Studios, LLC

Definitive Studios is based out of San Francisco, CA and is dedicated to creating innovative cutting edge titles. http://www.definitivestudios.com/, http://www.traxxpad.com/

About Money Management Group

Money Management Group is an independent firm founded in 2002 in New York City, MMG is a premiere artist management company. See highlights from the 2007 One Stop Shop - Producer Conference at http://www.moneymanagementxl.com/

"Eidos and the Eidos logo are trademarks of Eidos Interactive Ltd."

"PlayStation", "PS" Family logo and "PSP" are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo(TM) may be required (sold separately).

First Call Analyst:
FCMN Contact:

Source: Eidos Interactive Ltd.

CONTACT: Michelle Seebach Curran or Stanley Phan, both of Eidos North
America, +1-415-547-1200, pr@eidos.com

Web site: http://www.eidos.com/
ftp://ftp.pr.eidos.com/Traxxpad/Traxxpad_trailer
http://www.traxxpad.com/
http://www.definitivestudios.com/
http://www.moneymanagementxl.com/

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Profile: International Entertainment