Six Flags and STARBURST(R) Brand Announce Strategic Marketing Alliance

Six Flags and STARBURST(R) Brand Announce Strategic Marketing Alliance

STARBURST Thursday Night Concert Series Marks Collaboration on 2007 Sponsorship and other Promotional Initiatives

NEW YORK, May 30 /PRNewswire-FirstCall/ -- Six Flags (NYSE:SIX) and STARBURST, a Masterfoods USA brand, today announced a strategic relationship under which STARBURST will be the title sponsor of Six Flags' Thursday Night Concert Series and will receive other marketing opportunities within Six Flags theme and waterparks.

The STARBURST Thursday Night Summer Concert Series will run each Thursday night, June 21st through August 9th, and will feature leading recording artists with major appeal, including Ne-Yo, Cheyenne, Gym Class Heroes, Cartel, The Jonas Brothers, Jojo and Ryan Cabrera. The participating Six Flags parks are Six Flags America in Washington, DC; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Great Adventure in Jackson, NJ; Six Flags New England in Agawam, MA; Six Flags Over Georgia in Atlanta, GA; and Six Flags St. Louis.

Six Flags will create a special STARBURST VIP seating section for each concert, available to a limited number of guests who purchase STARBURST Fruit Chews in the park that day. STARBURST and Six Flags will also team up to offer a national sweepstakes promotion featuring a grand prize trip for four to the Six Flags concert of the winner's choice.

"The STARBURST brand is emblematic of our fan appeal that directly parallels our strategy for the concert series," said Mike Antinoro, Six Flags Executive Vice President of Entertainment and Marketing. "By sponsoring the Thursday Night Summer Concert Series, STARBURST will gain terrific exposure with their ideal audience."

"We are thrilled to partner with Six Flags and support the STARBURST Thursday Night Summer Concert Series," said Michele Kessler, vice president marketing, Masterfoods USA. "The STARBURST Thursday Night Summer Concert Series provides a unique platform to reach our fans and promote the summer season to enjoy STARBURST with friends and family at the park and beyond."

About Six Flags, Inc:

Six Flags, Inc. is the world's largest regional theme park company. Founded in 1961, Six Flags celebrated its 45th Anniversary in 2006. Six Flags, Inc. is a publicly-traded corporation (NYSE:SIX) headquartered in New York City.

About Masterfoods USA:

Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and petcare segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands, including M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food For Dogs and WHISKAS(R)

Brand Food For Cats. For additional information please visit the Masterfoods USA Online Newsroom at www.masterfoodsnews.com.

FCMN Contact: dvalentin@sftp.com

Source: Six Flags

CONTACT: Ryan Bowling of Masterfoods USA, +1-908-850-2396,
ryan.bowling@effem.com; or Wendy Goldberg of Six Flags, +1-212-652-9393

Web site: http://www.sixflags.com/
http://www.masterfoodsnews.com/

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Profile: International Entertainment