Scott Sanborn Promoted to Senior Vice President of Marketing for HSN

Scott Sanborn Promoted to Senior Vice President of Marketing for HSN

ST. PETERSBURG, Fla., Oct. 10 /PRNewswire-FirstCall/ -- Scott Sanborn has been promoted to Senior Vice President of Marketing for HSN, it was announced today by Marty Nealon, President of HSN - U.S. In his new role, Mr. Sanborn will oversee creative services, CRM and brand marketing in addition to his current responsibilities of managing TV creative, public relations, strategic alliances and credit card marketing.

"Scott's strategic vision and vast marketing experience, coupled with a creative mind and unbridled passion for the business, will be invaluable as HSN continues to the lead the evolution of electronic retail," states Ms. Nealon. "His intellect, broad scope and lively imagination have proven to be of great advantage during the creation of our online marketing program and we look forward to even greater achievements from Scott in this new role."

Mr. Sanborn joined HSN in December 2002 as Vice President of Online Marketing for HSN.com, where he initiated and executed a comprehensive and successful online marketing program that has contributed significantly to the healthy growth of HSN's online business. In April of this year, he shifted to HSN Marketing, where he has led the charge in unifying HSN's marketing message across all channels and developing strong, consistent marketing programs that support HSN's major merchandising events, both on-air and online.

Before joining HSN, Mr. Sanborn was Vice President of Account Services for i-traffic/agency.com, where he was responsible for managing and growing interactive advertising accounts for clients such as Disney, USA Interactive, Fox Filmed Entertainment and Wells Fargo. Prior to Agency.com, Mr. Sanborn was an Account Director for Lowe / Lintas agency in Holland, where he developed key strategic marketing initiatives for clients such as Compaq, Nestle and Unilever.

About HSN:

HSN, an operating business of IAC/InterActiveCorp (NASDAQ:IACI), originated the electronic retailing concept in 1977 and has since evolved into a global multichannel retailing giant, offering thousands of unique products in fashion, beauty, home, jewelry and electronics. Customers who shop on HSN can find name brands such as Sony, Kodak, Gateway Computers and Wolfgang Puck Bistro cookware, as well as fashions from Nicole Miller, Nine West and Etienne Aigner. HSN's product offerings can be found across a number of retailing platforms including TV, where HSN reaches 89 million U.S. households and is now the 4th largest cable television network in the U.S.; the Internet, through its easy-to-use Web site, http://www.hsn.com/; and catalogs, with its Cornerstone Brands portfolio of titles including Alsto's, Ballard Designs, Frontgate, Garnet Hill, Improvements, Smith and Noble, The Territory Ahead and TravelSmith. In 2004, HSN generated worldwide consolidated sales of $2.4 billion, answered 66 million calls and delivered 50 million packages worldwide.

Source: HSN

CONTACT: Darris Gringeri, +1-727-872-4567 or email darris.gringeri@hsn.net, or Brad Bohnert, +1-727-872-7515 or email brad.bohnert@hsn.net, both of HSN

Web site: http://www.hsn.com/

NOTE TO EDITORS: Headshot available by contacting Brad Bohnert at 727-872-7515

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