Gener8Xion Entertainment and DR&A Form Alliance

Gener8Xion Entertainment and DR&A Form Alliance

LOS ANGELES, Oct. 24 /PRNewswire-FirstCall/ -- Gener8Xion Entertainment, Inc. (the "Company") (BULLETIN BOARD: GNXE) , announced today that they have entered into a strategic alliance with DR&A, Inc. ("DRA") (http://www.griptruck.com/ ) to provide media equipment and services for Gener8Xion's pastoral and ministry network.

Under the agreement just concluded, Nashville, TN based DR&A, Inc. will provide grip and lighting equipment, cameras, studio facilities and transportation to Gener8Xion's marketing network of churches and ministries throughout the southeast region of the United States. As exclusive agent for DR&A, Gener8Xion will make every effort to sell and promote DR&A's services and products throughout the region.

"This alliance is yet another step towards creating a national footprint to facilitate the media production needs of Pastors and their respective Ministries across the country. DR&A is a reputable company that has proven themselves in Nashville's country music video market, they have a consummate professionalism and we are pleased to have created this alliance," stated Matthew Crouch, Chairman and CEO of Gener8Xion Entertainment, Inc.

Douglas M. Rice, President and Founder of DR&A said, "We are thrilled to have forged an ongoing relationship with Gener8Xion Entertainment. We look forward to providing superb service and quality equipment to Gener8Xion's extensive customer base. The management team at Gener8Xion is well adept in both the production and media services side of the business."

DR&A, Inc. offers a wide variety of media services to the southeast region of the United States. These include, location production equipment rentals, equipment logistics, broadcast and DV Camera systems and crews, set technicians, commercial drivers, special events technical personnel, generator operators, studio facilities and location consulting.

Gener8Xion Entertainment, Inc. (http://www.8x.com/ ) (GNXE.OB) is an integrated media company engaged in various operating activities including feature film and television production and distribution, sales and rentals of film and video equipment, systems integration and studio facility management.

This news release includes certain forward-looking statements (all statements other than those made solely with respect to historical fact) and the actual results may differ materially from those contained in the forward-looking statements due to known and unknown risks and uncertainties. Any one or more of several risks and uncertainties could account for differences between the forward-looking statements that are made today and the actual results, including with respect to our sales, profits, liquidity and capital position. These factors include, but are not limited to: risks relating to our ability to satisfy regulatory requirements with respect to our internal controls over financial reporting under Section 404 of the Sarbanes-Oxley Act of 2002, which requires us to perform an evaluation of our internal controls over financial reporting and have our auditor attest to such evaluation; softness in the general retail environment or in the markets for our products; the timing and acceptance of products being introduced to the market; the level of product returns experienced; the level of margins achievable in the marketplace; the collectibility of accounts receivable; the recoupment of royalty advances; the effects of acquisitions or dispositions, the financial condition of our customers and suppliers; the realization of inventory values at carrying amounts; our access to capital; the outcome of any future Internal Revenue Service audits; and the realization of income tax and intangible assets. These conditions cannot be predicted reliably and the Company may adjust its strategy in light of changed conditions or new information. Gener8Xion Entertainment, Inc. disclaims any obligation to update forward-looking statements. Gener8Xion Entertainment, Inc. is located at 3400 Cahuenga Boulevard, Hollywood, CA 90068.

For further information, please contact: Marcos M. De Mattos, +1-323-874-9888 Vice President Gener8Xion Entertainment, Inc. marcos@8X.com

Source: Gener8Xion Entertainment, Inc.

CONTACT: Marcos M. De Mattos, Vice President of Gener8Xion Entertainment, Inc., +1-323-874-9888, marcos@8X.com

Web site: http://www.cdmiventures.com/ http://www.griptruck.com/ http://www.8x.com/

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