Entravision Radio Launches First Ever Spanish-Language 'Play What We Want' Radio Format

Entravision Radio Launches First Ever Spanish-Language 'Play What We Want' Radio Format

'Jose' to launch in Sacramento, Stockton, and Modesto, California, Albuquerque, New Mexico and Denver, Colorado

Entravision Radio Leads Industry in Innovating and Creating New, Targeted Spanish-Language Radio Formats

LOS ANGELES, Oct. 20 /PRNewswire-FirstCall/ -- Entravision Radio, a division of Entravision Communications Corporation (NYSE:EVC), announced today the launch of 'Jose: Toca lo que Quiere,' the first Spanish-language "Play What We Want" radio format. 'Jose,' who personifies everything heard between the music on the new format, will make his debut on Thursday, October 20th at 3:00 p.m. Pacific Time on KRCX 99.9 FM in Sacramento and at midnight, local time, on KCVR 98.9 FM in Modesto, and KCVR 1570 AM in Stockton, California, KRZY 1450 AM Albuquerque, New Mexico and KMXA 1090 AM Denver, Colorado.

'Jose: Toca lo que Quiere' (he plays what he wants) targets Hispanic adults 25-54. Featuring a mix of Spanish-language adult contemporary hits from the late 1970's to today, 'Jose' will air a wide variety of music from an array of artists, such as Los Bukis, Juan Gabriel, Los Yonics, Rocio Durcal, Los Tigres del Norte, Vicente Fernandez, Los Angeles Negros, Mijares, Alejandro Fernandez and more.

"Entravision Radio leads the industry by innovating and creating new Spanish-language radio formats that are just as diverse as the U.S. Hispanic market itself," said Nestor Rocha, Vice President of Programming for Entravision Radio. "We are very excited about the launch of 'Jose' and will continue to create Spanish-language radio formats that accommodate the different tastes of groups within the U.S. Hispanic marketplace."

"In just five short years, I've seen the Spanish-language radio marketplace change dramatically," said Jeffery Liberman, President of Entravision Radio. "U.S. Spanish-language radio once consisted of formats that only targeted first generation Hispanics. Our programming team has done an excellent job of creating new formats that also appeal to the diverse tastes of second and third generation Hispanics."

Entravision Radio's programming team is responsible for creating some of the most eclectic Spanish-language radio formats heard over-the-airwaves today. The group is credited with creating the first Spanish-language pop rock and contemporary hits radio format in the United States, Super Estrella, creating a platform for artists such as Shakira, Ricky Martin and Alejandro Sanz to penetrate the U.S. Hispanic market. In addition to Super Estrella, Entravision Radio has also introduce Cumbia, a rhythmic, contemporary music genre influenced by Central/South America, Radio Tricolor, a Spanish-language country music station format and El Gato, featuring a mix of music originating from central and the gulf coast of Mexico.

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and outdoor operations to reach approximately 75% of Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. Entravision owns and operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 54 owned and operated radio stations in 21 U.S. markets. Entravision's outdoor advertising operations consist of approximately 11,100 advertising faces located primarily in Los Angeles and New York. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

Source: Entravision Communications Corporation

CONTACT: Kim Holt, holt@braincomm.com, Michelle Radvansky, radvansky@braincomm.com, both of Brainerd Communicators, +1-212-986-6667, for Entravision Communications Corporation

Web site: http://www.entravision.com/

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