Brahma Celebrates Its Official Launch in New York With a Little Ginga

Brahma Celebrates Its Official Launch in New York With a Little Ginga

- Metro New York is 4th U.S. Market to Welcome Brasil's Best-Selling Beer -

MEDIA ALERT

WHAT: A taste of Brasil comes to New York with the launch of Brahma(R), the authentic Brasilian premium lager which delivers

Brasilian style and creativity.

Complete with Capoeira dancers (dance based on Brasilian martial arts), artists capturing the essence of the evening on canvas, Conga Shows, samba dancers, Brasilian music, the evening will effuse Ginga, the Brasilian philosophy and approach to life that melds creativity and ingenuity to live life with effortless flair.

WHEN: Monday, October 24, 2005 8-11 p.m.

WHERE: Earth NYC 116A Tenth Avenue New York, NY

Created in 1888, Brahma(R) is the best selling beer in Brasil and throughout Latin America and the eighth largest beer brand in the world. InBev announced its global launch of the brand and plans to bring Brahma to the U.S. in March 2005, and in June 2005, launched the brand in Southern California, Florida and Las Vegas. Metro New York, Connecticut and Massachusetts are the latest markets to welcome the excitement and passion of Brahma.

The launch of Brahma in the Northeast marks a significant step in expanding the brand's reach in one of the most important beer markets in the country. Brahma will provide beer drinkers with a distinctive new brand that captures the essence of Brasil with its bold packaging, curved bottle, and exceptional liquid experience.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050322/LATU006-c)

PRNewswire -- Oct. 24

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050322/LATU006-c AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Brahma

CONTACT: Lisa Rhodes, mobile, +1-203-803-9610, Rhodes@optonline.net, for Brahma

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