BMW Group Drives Into the 2005 Fall TV Season

BMW Group Drives Into the 2005 Fall TV Season

Company Spotlights Featured Roles on Television

LOS ANGELES, Oct. 13 /PRNewswire/ -- BMW Group has accelerated its entertainment presence as the 2005 fall TV line-up showcases the company's brands in many starring roles.

The all-new BMW 3 Series recently appeared on ABC's "Alias" season premiere with Jennifer Garner and Michael Vartan; UPN's "All of Us" highlights the 6 Series Convertible with Duane Martin behind the wheel; NBC's "The West Wing" includes BMW motorcycles in the presidential motorcade; and upcoming episodes of CBS's "Ghost Whisperer" feature a MINI Cooper driven by Aisha Tyler.

These integrations result from BMW Group's partnership with Rogers & Cowan, the company's entertainment marketing agency of record for the BMW, MINI and Rolls-Royce brands in the United States. The partnership includes an aggressive and strategic entertainment marketing program to secure on-camera exposures for vehicles and motorcycles.

BMW Group's entertainment activities in Hollywood have been spearheaded from its Los Angeles office since 2003 and focus on placement opportunities that fit each brand's specific profile and positioning. Rogers & Cowan has the necessary understanding for premium brands and the know-how for an individualized approach. Although Hollywood remains the engine of global entertainment, in an increasingly worldwide entertainment industry, Rogers & Cowan's international capabilities are an additional asset.

"BMW Group continues to find great ways to reach their target audience and illustrate their brands' lifestyles," remarked Tom Tardio, CEO, Rogers & Cowan. "We're thrilled to be part of the BMW Group team offering our integrated marketing approach and valuable relationships with the Hollywood community."

The partnership between the BMW Group and Rogers & Cowan positions each brand's vehicles into appropriate Hollywood films and television. In addition, Rogers & Cowan will create promotional marketing programs to extend key placements and coordinate BMW Group's relationship building initiatives within the entertainment industry. Tara Walls, executive vice president of entertainment marketing, leads the BMW Group account through Rogers & Cowan's Los Angeles office.

Recently, the Los Angeles-based BMW Group office together with Rogers & Cowan's team conducted a two-day Studio Tour showcasing BMW's vehicles and motorcycles. Hollywood decision-makers at Warner Bros., Universal, Twentieth Century Fox, and Raleigh Studios-Manhattan Beach saw first hand the latest models, including the BMW 645Cic, 530i, 330i, MINI Cooper, K1200R motorcycle, and a sneak peak at the show-stopping M5. The tour reinforces BMW's continued commitment to the entertainment industry.

About Rogers & Cowan

Rogers & Cowan is the leading entertainment public relations and marketing agency with offices in Los Angeles, New York and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, videogame publishers and distributors and digital media companies. Rogers & Cowan also creates integrated marketing solutions for consumer and technology brands seeking to build a connection with consumers through entertainment and lifestyle influences. Find out more at http://www.rogersandcowan.com/. Rogers & Cowan is a unit of the Interpublic Group of Companies.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

http://www.bmwgroupna.com/http://www.bmwusa.com/http://www.bmwmotorradusa.com/http://www.miniusa.com/http://www.rolls-roycemotorcars.com/

Source: BMW Group

CONTACT: Gabriella Molteni, Corporate Communications of BMW Group US Western Operations, +1-805-376-6219, gabriella.molteni@bmwna.com; or Nicol Addison, Entertainment Marketing of Rogers & Cowan, +1-310-854-8194, naddison@rogersandcowan.com

Web site: http://www.bmwusa.com/ http://www.bmwgroupna.com/ http://www.bmwmotorradusa.com/ http://www.miniusa.com/ http://www.rolls-roycemotorcars.com/ http://www.rogersandcowan.com/

NOTE TO EDITORS: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: http://www.press.bmwgroup.com

------- Profile: Ent