UNICEF and Procter & Gamble Partner to Inspire Caring Kids to Become Real World Heroes, With 'Kids Helping Kids(R)' Challenge

UNICEF and Procter & Gamble Partner to Inspire Caring Kids to Become Real World Heroes, With 'Kids Helping Kids(R)' Challenge

P&G to Donate $150,000 on Behalf of Top Fundraising Schools

Clay Aiken - Multi-Platinum Recording Artist and Trick-or-Treat for UNICEF Spokesperson - to Visit Top Fundraising School

NEW YORK, Sept. 30 /PRNewswire/ -- Kid-powered and mom-approved, Trick-or-Treat for UNICEF is one of America's longest-running youth volunteer activities. A tradition beloved by generations, kids who Trick-or-Treat for UNICEF raise funds to save and improve the lives of their most vulnerable peers worldwide. Penny by penny over the past 55 years, U.S. children, schools, and youth groups have raised more than $127 million through Trick-or-Treat for UNICEF. In support of this year's Trick-or-Treat for UNICEF fundraising campaign, and to celebrate the fundraising efforts of schools across the country, Procter & Gamble (NYSE:PG) will sponsor the "UNICEF Kids Helping Kids" Challenge.

Continuing its partnership of more than 5 years, on Oct 1, 2005 P&G will launch the UNICEF "Kids Helping Kids" Challenge* on a new website encouraging kids and schools K-12 across the country to raise funds for UNICEF. Participating schools will be divided into three categories based on the size of the student body. The school within each category that raises the most money for UNICEF -- and submits its donation to the U.S. Fund for UNICEF by December 31 -- will have $50,000 donated to the U.S. Fund for UNICEF by P&G on its behalf, for a total contribution of $150,000 from P&G.

"We're proud to be working with UNICEF to inspire kids across the country to help improve the daily lives of children in need around the world -- not just with food, water and medicine -- but with safety and hope," said Elva Lewis, associate director, P&G North America Corporate Marketing. "Together, our goal is to help kids learn the importance of helping others in need while empowering them to make a real difference and become real world heroes."

To encourage broad school participation in the UNICEF "Kids Helping Kids" Challenge and the 2005 Trick-or-Treat for UNICEF fundraising campaign, the website will also include tips and tools for kids, parents, teachers and school administrators to host organized fundraising events in their schools, as well as share their own fundraising ideas with others. For more information, or to learn more about the UNICEF "Kids Helping Kids Challenge," log onto www.pg.com/unicef after October 1, 2005.

* See official rules at www.pg.com/unicef for complete details

UNICEF Ambassador Clay Aiken to Visit Top Fundraising School

As a beloved and widely recognized campaign, Trick-or-Treat for UNICEF has inspired many celebrities and corporations to get involved. Adding to the excitement in 2005, multi-platinum recording artist Clay Aiken will serve as the national Trick-or-Treat spokesperson. Throughout October, the Raleigh, N.C., native and former teacher, will encourage kids to participate in the program.

In a further showing of support for the fundraising efforts of kids and schools across the country, Aiken will personally visit the school that raises the most money for Trick-or-Treat for UNICEF this year. Details and timing for Aiken's visit will be announced at a later date.

"Trick-or-Treat is more than a fundraising program," said Aiken, who was appointed a UNICEF Ambassador in 2004 and has already visited UNICEF programs in tsunami-stricken Indonesia and war-torn Uganda. "For many children, it is their first introduction to philanthropy and the needs of their peers in places far away. It is wonderful to know that I can be a part of that moment."

Trick-or-Treat for UNICEF and Hurricane Katrina

As previously announced, in recognition of the catastrophic impact of Hurricane Katrina on hundreds of thousands of American children, the U.S. Fund for UNICEF will direct half of the proceeds from the 2005 Trick-or-Treat for UNICEF campaign to help Katrina's youngest survivors. The U.S. Fund for UNICEF will also commit half of P&G's $150,000 donation to the Hurricane Katrina relief effort. In addition, the U.S. Fund for UNICEF is also actively encouraging direct donations to its Hurricane Katrina fund.

About Trick-or-Treat for UNICEF

Trick-or-Treat for UNICEF began in 1950 when a group of young trick-or-treaters went door-to-door on Halloween in Philadelphia. At each door, they not only opened their bags for candy, but held out empty milk cartons to collect coins for children in need overseas. They collected $17 and sent it to UNICEF. Today, Trick-or-Treat for UNICEF has educated millions of American Children about their peers in developing countries and empowered them to raise more than $127 million to help support UNICEF programs around the world.

Trick-or-Treat for UNICEF boxes can be ordered now by calling 1-800-4UNICEF or by logging on to www.unicefusa.org

About UNICEF

Founded in 1946, UNICEF helps save, protect and improve the lives of children around the world through immunization, education, healthcare, nutrition, clean water and sanitation. UNICEF is non-partisan and its cooperation is free of discrimination. In everything it does, the most disadvantaged children and the countries in greatest need have priority. For more information or to make a donation, please visit www.unicefusa.org or call 1-800-4UNICEF or 1-800-486-4233.

About P&G

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Dawn, Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R), Head & Shoulders(R), and Wella. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

Source: U.S. Fund for UNICEF

CONTACT: Chris Gioia, +1-212-922-2517, cgioia@unicefusa.org, or Kini Schoop, +1-212-880-9132, kschoop@unicefusa.org, both of UNICEF

Web site: http://www.pg.com/

Web site: http://www.unicefusa.org/

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