Online Testing eXchange Expands to France, Launches Its Sixth International Film Tracking Service

Online Testing eXchange Expands to France, Launches Its Sixth International Film Tracking Service

Weekly Study Measures Audience Awareness and Interest for Upcoming Films to Help Studios Evaluate Marketing Campaigns

LONDON, Sept. 6 /PRNewswire/ -- Online Testing eXchange (OTX), a leading global consumer research and consulting firm, is expanding its film tracking service to France to track wide release film titles within the territory. The OTX International Film Tracking service has been available for more than three years in the U.S., and two years in the United Kingdom, Germany, Japan and Australia. This service provides customers in those regions with weekly reports on consumer awareness of and interest in feature film releases.

The International Film Tracking service is expanding to France to meet the growing research needs for this very important film market in the region. OTX clients use the service to evaluate their film marketing campaigns up to five weeks prior to release. By evaluating the week-to-week trends and demographic shifts in the data that are reported in the OTX film tracking studies, studios are able to fine-tune strategies and/or change their marketing campaigns for any film being tracked. Tracking is also used as a gauge to understand what range of box-office revenue might be expected upon opening.

The weekly international tracking study consists of a nationally representative sample of movie-goers in the territory and a sample size of 1,200 -- three times larger than previous film industry trackers. In France, the initial sample size will be 600 and will grow to 1,200 in 2006). In addition to traditional measures of Awareness, Interest and Choice, OTX also measures:

-- Buzz -- Are moviegoers talking about the film? Are their conversations positive, negative or neutral? -- Familiarity -- More than just awareness, this measure examines how much the respondent knows about the film. -- Definite interest intensity -- On a scale of 1 to 10, how interested are they really? -- Sources of awareness -- What is exposing moviegoers to the title? -- Parent and kid trackers are also offered for each territory for family films.

The France Film Tracking service launched on August 27th, 2005.

About Online Testing eXchange (OTX)

Online Testing eXchange (OTX) is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today -- products that work to uncover deeper and more profound consumer insight. www.otxresearch.com

Source: Online Testing eXchange

CONTACT: Corie Pierce of SutherlandGold Communications, +1-415-934-9600, ext. 307, or corie@sutherlandgold.com

Web site: http://www.otxresearch.com/

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