Jewelry Television(TM) Mounts National Hurricane Relief Initiative

Jewelry Television(TM) Mounts National Hurricane Relief Initiative

America's Second Harvest--The Nation's Food Bank Network to Benefit From Efforts

KNOXVILLE, Tenn., Sept. 1 /PRNewswire/ -- Jewelry Television(TM) and America's Second Harvest--The Nation's Food Bank Network have partnered to launch a national fundraising initiative that will provide aid to the hurricane ravaged Gulf Coast. Beginning Thursday, September 1 through Sunday, September 4, Jewelry Television(TM) will contribute 5% of net sales to America's Second Harvest to help defray transportation and logistics costs associated with transporting non-perishable food and fresh water to victims of the disaster. In addition, Jewelry Television(TM) has donated $10,000 in bottled water that is being transported to the Gulf region this weekend.

"Jewelry Television(TM) is a company with a philanthropic spirit. This is one of the worst disasters in our nation's history and we knew our employees and customers would want to get involved," said Bill Kouns, President of Jewelry Television(TM). "Our network reaches more than 70 million U.S. households and we're honored to promote the mission of America's Second Harvest to viewers across the country. Many people don't realize the vital role this organization plays in assisting the American Red Cross and The Salvation Army in obtaining, warehousing, and distributing food and water in the most desperate circumstances. We are happy to offer our resources to further this worthy cause," remarked Kouns.

"We're honored to be the recipient of such generosity from Jewelry Television(TM) and their viewers," said Robert Forney, President and CEO of America's Second Harvest--The Nation's Food Bank Network. "Your viewers can be assured that every penny raised for this relief campaign will go directly to support response efforts for Hurricane Katrina. We're thankful to have such gracious friends."

Jewelry Television(TM) will promote the fundraising efforts of America's Second Harvest during their 24/7 live television broadcasts and online at www.jewerytelevision.com. The network expects to drive additional donation traffic directly to America's Second Harvest in addition to the corporate donation.

About America's Second Harvest

America's Second Harvest--The Nation's Food Bank Network is the nation's largest charitable hunger-relief organization with a Network of more than 200 regional member food banks and food - rescue organizations serving all 50 states, the District of Columbia, and Puerto Rico. The America's Second Harvest Network secures and distributes nearly two billion pounds of donated food and grocery products annually. The America's Second Harvest Network supports approximately 50,000 local charitable agencies operating more than 94,000 programs including food pantries, soup kitchens, emergency shelters, after-school programs, and Kids Cafes. Last year, the America's Second Harvest Network provides food assistance to more than 23 million low-income hungry people in the United States, including more than nine million children and nearly three million seniors. For more on America's Second Harvest, please visit www.secondharvest.org.

About Jewelry Television

Jewelry Television(TM) is the nation's fastest growing home shopping network and the only one to focus exclusively on the sale of jewelry and gemstones. The network was recently ranked 20th largest retailer of fine jewelry in the United States by National Jeweler magazine and reported a 59% increase in sales during 2004. The privately-held company was founded in 1993 and is seen in more than 70 million U.S. homes on a full or part-time basis. Jewelry Television(TM) can be seen nationally on cable, broadcast and satellite television. Check you local listing for channels and times. For more information about Jewelry Television(TM) visit www.jewelrytelevision.com.

Source: Jewelry Television

CONTACT: Kelly Kress of Jewelry Television, +1-865-806-0996, or kelly.kress@jtv.com

Web site: http://www.jewelrytelevision.com/ http://www.secondharvest.org/

------- Profile: Ent