Fresh Announces Beauty Partnership with Highly Anticipated Memoirs of a Geisha from Columbia Pictures / DreamWorks Pictures / Spyglass Entertainment

Fresh Announces Beauty Partnership with Highly Anticipated Memoirs of a Geisha from Columbia Pictures / DreamWorks Pictures / Spyglass Entertainment

NEW YORK, Sept. 20 /PRNewswire/ -- Lev Glazman and Alina Roytberg, co-founders, Fresh, Inc. proudly announce an exciting partnership with Columbia Pictures / DreamWorks Pictures / Spyglass Entertainment's feature film adaptation of Memoirs of a Geisha debuting in theaters December 9, 2005.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050920/NYTU049 )

Directed by Academy Award(R) nominee Rob Marshall, Memoirs of a Geisha is produced by Lucy Fisher, Douglas Wick and Steven Spielberg, from a screenplay by Robin Swicord and Doug Wright. Memoirs of a Geisha features an all-star International cast including Ziyi Zhang (Crouching Tiger, Hidden Dragon), Ken Watanabe (The Last Samurai), Michelle Yeoh (Crouching Tiger, Hidden Dragon), Koji Yakusho (Shall We Dance?), Youki Kudoh (Snow Falling on Cedars) and Gong Li (Raise the Red Lantern).

As part of the partnership, Fresh will create a Memoirs of a Geisha beauty collection spanning Fresh Color, Fresh Skin and Fresh Scent.

Fresh and Memoirs of a Geisha form a natural partnership. In 2000, Fresh created an industry first with the introduction of Sake Bath and the Rice Collection. Influenced by Eastern aesthetics in beauty, concept and design, the Fresh Rice Collection is rooted in the grace, serenity and inner beauty found in Japanese culture and tradition. This association with Eastern beauty traditions will drive the ideal consumer marketing campaign for Fresh and Memoirs of a Geisha.

"We could not be more excited about the collaboration with the studios for Memoirs of a Geisha. Our vision for the Fresh Memoirs of a Geisha beauty collection -- like that of the film -- is unique, sensual and completely unforgettable," said Fresh co-founders Lev Glazman and Alina Roytberg. "The Fresh Memoirs of a Geisha beauty collection is a true addition to the brand as a new category and will reside as a lasting Fresh collection, extending the life and intensifying the emotional connection of the film."

The Fresh Memoirs of a Geisha beauty collection will reflect both fundamental elements of Asian beauty along with the remarkable visuals created by director Rob Marshall. Inspired by the exquisite kimono worn by Ziyi Zhang in the film, the packaging for the Fresh Memoirs of a Geisha collection will feature a delicate cherry blossom design. The range will include Eau de Parfum, Bath with Sake, Rice Face Wash, Flower Petal Mask, Shimmer Powder with Crushed Pearls and a Beauty Palette featuring Premier Rose Satin Luster, Portrait of a Lady Blush Cream and Desire Gloss Absolute.

The Fresh Memoirs of a Geisha beauty collection will be available in Fresh stores, http://www.fresh.com/, and Bath and Body Works flagship stores. The Fresh Memoirs of a Geisha Collection will be offered at suggested retail prices ranging from $20 to $125.

About Fresh

Fresh spans skin, color, hair and scent with products that are innovative, luxurious and effective.

Fresh celebrates time-honored traditions of beauty and pioneers the use of familiar ingredients such as sugar, soy, rice and milk. Utilizing cutting edge technology and sophisticated delivery systems, our formulas provide immediate, consistent and long-term results.

Fresh believes the experience of using our products must be as enjoyable as it is effective. Visually engaging packaging reveals sensuous fragrances and luxurious textures to create a pleasurable beauty ritual.

Fresh leads the way to the future traditions of beauty.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/ .

About Spyglass Entertainment

Spyglass Entertainment Group was founded in 1998 by industry veterans Gary Barber and Roger Birnbaum, whose previous films have collectively totaled more than $4 billion in worldwide grosses. The company's box office hits range from The Sixth Sense with Bruce Willis, which earned $661 million in worldwide box office, to the box office smash Bruce Almighty starring Jim Carrey, which earned $485 million worldwide. Other company successes include Seabiscuit, nominated for seven Oscars(R), Shanghai Noon, The Count of Monte Cristo and The Recruit.

About DreamWorks SKG

DreamWorks SKG was formed in October, 1994, by its three principal partners-Steven Spielberg, Jeffrey Katzenberg and David Geffen-to produce live-action motion pictures; animated feature films; network and cable television programs; home video entertainment; books; toys; and consumer products.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050920/NYTU049 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN3 PRN Photo Desk, photodesk@prnewswire.com Source: Fresh, Inc.

CONTACT: Trisha White, VP Communication, +1-212-354-8306, twhite@fresh.com; or Mary Skinner, Manager Public Relations, +1-212-354-8337, mskinner@fresh.com, both of Fresh, Inc.; or Steve Elzer, Senior VP, Media Relations of Sony Pictures Entertainment Inc., +1-310-244-7142, Steve_Elzer@spe.sony.com

Web site: http://www.fresh.com/ http://www.sonypictures.com/

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