Video Highlights Package - Times Square Gets Rocked!

Video Highlights Package - Times Square Gets Rocked!

NEW YORK, August 12/PRNewswire/ --

Hard Rock Cafe Opens in Times Square with World's Largest Guitar Smash The Legendary Brian Wilson and Guitarist Steven Van Zandt First Feed Date: 13th August 2005 Time: 0600-0615 GMT Second Feed Date: 15th August 2005 Time: 0400-0415 GMT Satellite: Eutelsat W2 @ 16E D9 C3 Downlink freq: 11675.625 V Symbol rate: 5.632 FEC: 3/4 Color: PAL NTL Uplink trouble number: +44-(0)-1962-823000 Pactv London trouble number: +44-207-702-1427 Also available at BT Tower on ABQ H3 ex Pacific Television Center London. UK takers can request a re-feed via Tower at any time within 24 hours by calling Pacific Television Center London at +44-207-702-1427

The Big Apple will be rockin' on August 12th when Hard Rock International opens its flagship cafe in the heart of Times Square. Hard Rock Cafe New York will make its highly anticipated move to the former site of the historic Paramount Theater at 1501 Broadway.

Rather than the traditional ribbon-cutting, in true "rocker" fashion, Hard Rock International ceremoniously smashes guitars at the opening of each new location. To make a little more "noise" in Times Square, the world's greatest stage, Hard Rock will be celebrating by creating the World's Largest Guitar Smash. 100 Gibson guitars will be simultaneously smashed outside the new home of the New York cafe with the assistance of legendary celebrities including Steven Van Zandt (Sopranos & Bruce Springsteen and the E Street Band) & Brian Wilson (The Beach Boys) and other New York notables like the Naked Cowboy, The NY Knicks Dancers, MTV VJ's Sway and Damien, as well as Hard Rock executives.

For each guitar that is smashed, Hard Rock will donate a new guitar to Peace Games, a nonprofit organization dedicated to ending the trend of violence in the U.S. by teaching children to become peacemakers in their schools and communities.

For Additional Information Or To Request A Hardcopy Please Contact:

Erin Kane +1-(323)-930-5838; ekane@onthescene.com

Source: On The Scene Productions, Inc.

Erin Kane +1-323-930-5838; ekane@onthescene.com

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