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Thursday, August 25, 2005

Sirius Satellite Radio Introduces Traffic Data Service Powered by NAVTEQ Traffic

Sirius Satellite Radio Introduces Traffic Data Service Powered by NAVTEQ Traffic

Real-Time Traffic Service for 22 Major Metros

CHICAGO, Aug. 25 /PRNewswire-FirstCall/ -- NAVTEQ (NYSE:NVT), a leading global provider of digital maps for vehicle navigation and location-based solutions, and SIRIUS Satellite Radio (NASDAQ:SIRI) today announced that beginning in November 2005 SIRIUS will broadcast traffic data nationwide for 22 major U.S. metropolitan areas.

SIRIUS will utilize its nationwide broadcast capabilities to provide drivers with updated traffic information from data provider NAVTEQ.

NAVTEQ's NAVTEQ Traffic(TM) is a unique data gathering, aggregation and quality-tested solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to a navigation system. NAVTEQ Traffic combines data from multiple sources, including the leading commercial traffic data providers, government departments of transportation, police and emergency services, road sensors, cameras and airborne reports. NAVTEQ Traffic aggregates available data including planned incidents (such as construction), unplanned incidents (such as accidents and disabled vehicles) and flow (speed and movement of traffic). Once received, traffic data is quality tested and linked to the map for wireless delivery to a navigation system.

The 22 metro areas that will initially receive the service are Atlanta, Baltimore, Boston, Chicago, Dallas/Ft. Worth, Detroit, Houston, Los Angeles, Miami/Ft. Lauderdale, Minneapolis/St. Paul, New York City, Orlando, Philadelphia, Phoenix, Pittsburgh, San Francisco/Oakland, San Diego, San Jose, Seattle, St. Louis, Tampa and Washington D.C. SIRIUS expects to expand the service to over 50 cities by 2007.

The first unit to provide the new traffic data service will be the SiriusConnect SIR-ALP10T tuner, which interfaces with Alpine Electronics' new NVE-N872A Satellite Traffic Ready navigation system. This service will keep subscribers informed about potential delays or incidents along the route, including road speed and flow information, unscheduled traffic incidents, and scheduled road closures and road work.

The SiriusConnect SIR-ALP10T tuner, the first SIRIUS tuner to incorporate both audio entertainment and traffic data services, will be able to simultaneously receive and play SIRIUS' programming while monitoring the data channel for traffic messages. Through its broadcast data service, SIRIUS will deliver NAVTEQ information to the SIR-ALP10T tuner, which interfaces with the Alpine NVE-N872A Satellite Traffic Ready navigation system. The unique structure of SIRIUS' data service capabilities will allow the addition of other data services, such as weather, to be seamlessly added in the future.

The suggested price at retail for the SiriusConnect SIR-ALP10T is $299.99, and $1,700 for the Alpine NVE-N872A Satellite Traffic Ready navigation system (navigation monitor sold separately). Alpine Satellite Radio-Ready headunits range from $250-$1,600, including two models with built-in monitors. The SIRIUS traffic data service bundled with SIRIUS' regular audio programming will cost $16.99 per month or $9.99 per month for traffic data only. The Alpine NVE-N872A is expected to be available in late September this year, and the SIR-ALP 10T is expected to be available in November.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 1,600 employees located in 122 offices in 21 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

About SIRIUS

SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by- play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.

SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Pioneer, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Costco, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.

SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz currently offers SIRIUS at major locations around the country.

Click on http://www.sirius.com/ to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

About Alpine Electronics

Alpine Electronics is the world's leading automotive consumer electronics system supplier and an ISO certified global corporation. Alpine specializes in engineering solutions for mobile multimedia system integration that includes digital audio and video playback, digital broadcast reception, satellite-linked navigation and device connectivity. With research and development facilities in Asia, Europe and the U.S., Alpine is the global specialist for premium sound systems and in-vehicle navigation for both after- market and OEM factory installations. Alpine Electronics is a consolidated subsidiary of Alps Electric Co., Ltd., one of the world's premier manufacturers of electronic components for computer, communications and car electronics equipment. Visit http://www.alpine-usa.com/ to learn more about Alpine products or to find an authorized retailer.

This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" or words of similar meaning. These statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under the caption "Risk Factors" in the Company's Quarterly Report on Form 10-Q for the quarter ended June 26, 2005, as filed with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.

Source: NAVTEQ

CONTACT: Anne Martino of NAVTEQ, +1-312-894-7038, anne.martino@navteq.com , or Bob Richter for NAVTEQ, +1-212-802-8588, bob@richtermedia.com

Web site: http://www.navteq.com/ http://www.sirius.com/ http://www.alpine-usa.com/

------- Profile: Ent

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