New Frontier Media Launches Wireless Product In United States

New Frontier Media Launches Wireless Product In United States

BOULDER, Colo., Aug. 9 /PRNewswire-FirstCall/ -- New Frontier Media, Inc. (NASDAQ:NOOF), a leader in the electronic distribution of adult entertainment, today announced the launch of its TEN branded wireless product in the United States, bringing its aggregate distribution to over 160 million users.

Nearly 9 million U.S. customers can now access TEN's content directly from the menu of their wireless handsets. Charges for TEN's content are integrated into the user's wireless bill making the service as easy to use as video-on- demand. Initially, TEN will be providing non-explicit, "swimsuit" style content for distribution through U.S. carriers.

Additionally, anyone with a wireless, web-enabled phone can now access TEN's more explicit content by navigating to www.ten.com. This content is billed directly to a consumer via credit card.

Last month TEN announced the launch of its wireless product to more than 120 million users in Europe. By the end of its current fiscal year, the Company expects new launches in Canada, Mexico, Europe, Asia, and South America to bring its total distribution to nearly half a billion users worldwide.

"We continue to be pleased with the rollout of our wireless products. Just as we have done with our broadcast content, we have taken steps to insure that the wireless content we deliver is in strict compliance with all regulations," said Ken Boenish, President of New Frontier Media. "As distribution is established, we will focus substantial energies on the marketing and promotion of these products. This is yet another example of our ability to leverage existing content and technology assets to bring in new revenue streams for the Company."

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. All statements in this release regarding new launches in Canada, Mexico, Europe, Asia and South America, growing our wireless distribution to nearly half a billion users worldwide, and the outcome of any contingencies are forward-looking statements. The forward- looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. All forward-looking statements made in this press release are made as of the date hereof, and the company assumes no obligation to update the forward-looking statements included in this news release whether as a result of new information, future events, or otherwise. Please refer to the Company's Form 10-K and other filings with the SEC for additional information regarding risks and uncertainties, including, but not limited to, the risk factors listed from time to time in such SEC reports. Copies of these filings are available through the SEC's electronic data gathering analysis and retrieval system (EDGAR) at www.sec.gov.

ABOUT NEW FRONTIER MEDIA, INC.

New Frontier Media, Inc. is a leading distributor of adult entertainment via electronic platforms. The Company delivers the most extensive lineup of quality programming over the broadest range of electronic means including cable, satellite, broadband, video-on-demand, and wireless.

The Erotic Networks(TM), the umbrella brand for the Company's subscription and pay television subsidiary, provides pay-per-view, video-on-demand, and subscription TV networks and services to over 80 million cable, DBS (direct broadcast satellite) and C-band households throughout North America. The Erotic Networks(TM) include Pleasure(TM), TEN(TM), TEN*Clips(TM), TEN*Xtsy(TM), TEN*Blue(TM), TEN*Blox(TM), TEN*Max(TM) and TEN*On Demand.. These networks and services represent the widest variety of editing standards available and are programmed without duplication to offer the most extensive selection of adult network programming under a single corporate umbrella.

For more information about New Frontier Media, Inc. contact Karyn Miller, Chief Financial Officer, at (303) 444-0900, extension 102, and please visit our web site at www.noof.com.

Source: New Frontier Media, Inc.

CONTACT: Karyn L. Miller, Chief Financial Officer, +1-303-444-0900 ext. 102, kmiller@noof.com

Web site: http://www.noof.com/

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