The Latin American Association Announces The Home Depot as Presenting Sponsor of Its 17th Annual Latin Fever Ball, 'Mexico: Serenata de Colores'

The Latin American Association Announces The Home Depot as Presenting Sponsor of Its 17th Annual Latin Fever Ball, 'Mexico: Serenata de Colores'

ATLANTA, Aug. 26 /PRNewswire/ -- The Latin American Association (LAA) announced today that The Home Depot(R) will be the presenting sponsor of the 17th Annual Latin Fever Ball to be held Saturday, September 24, 2005, at the Grand Hyatt Hotel in Buckhead. Diamond level sponsors include The Coca-Cola Company, Delta Air Lines, and Georgia Power.

The Latin Fever Ball is Atlanta's premier black tie event celebrating Hispanic Heritage Month (September 15-October 15). Latin Fever is a major fund-raising event for the LAA, generating funds for programs such as ESL (English as a Second Language) classes, employment assistance, immigration, housing and family services. Over the years the Latin Fever Ball has become well known for its elegant ambiance, Latin rhythms and delicious food. The theme of this year's ball is "Mexico: Serenata de Colores."

LAA's executive director, Maritza Pichon, stated, "It's terrific to see the level of corporate participation in our event increase year after year. We are proud to welcome The Home Depot as this year's presenting sponsor. The Home Depot has been reaching out to the Latino community for many years; sponsoring the Latin Fever Ball is the perfect complement to its already strong Hispanic market initiative. We are very proud to have the company join our lineup of outstanding corporate citizens who are helping us assist our community. We are pleased as well that The Coca-Cola Company and Georgia Power have returned as key sponsors and appreciate their continued support of our organization. We could not touch and assist the lives of as many people as we do without their support."

Roger Adams, senior vice president, Marketing at The Home Depot, said, "It is our pleasure to be able to take part in one of the most well-known fund- raising events in Atlanta, and partner with the top non-profit organization serving the Latino community. They provide much-needed services to one of the area's fastest growing communities, helping them become stakeholders in Georgia's future."

Sponsors for the 17th Annual Latin Fever Ball currently include The Home Depot, The Coca-Cola Company, Delta Air Lines, Georgia Power, Diaz Foods, Lanza Group, StudioCom, Turner Broadcasting and United Parcel Service. Sponsorship opportunities for this year's Latin Fever Ball are still available. Visit http://www.latinamericanassoc.org/latinfever for additional information.

CONTACT: Mariana Pinango, Communications Latin American Association (404) 638-1821 mpinango@latinamericanassoc.org

Source: Latin American Association

CONTACT: Mariana Pinango, Communications of Latin American Association, +1-404-638-1821, or mpinango@latinamericanassoc.org

Web site: http://www.latinamericanassoc.org/latinfever

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