blinkx Extends Its Lead in Searchable Video Footage, Doubles Content Partner List

blinkx Extends Its Lead in Searchable Video Footage, Doubles Content Partner List

Deals Add Thousands of Hours of Searchable News and Entertainment Content to www.blinkx.tv

SAN FRANCISCO, Aug. 31 /PRNewswire/ -- blinkx, the smartest thing on your computer and the Web, today announced that it has almost doubled its existing partner list, signing deals with a range of new video content providers, including Blastro, CNET, CraveOnline, Gametrailer.com, IT Conversations, ManiaTV, StupidVideos, YouTube and Vidiac. Delivering multi-media content from the Web, as well as from content partners and user-generated sources like podcasts and videoblogs, www.blinkx.tv now searches over half a million hours of online video and audio content.

The Internet has transformed into a distribution platform for multi-media, and demand for rich media content on the Web has skyrocketed as more and more consumers have access to broadband and increasingly powerful desktop computers. Because traditional search engines were built to find text on HTML pages, they are unable to deal with these new types of content and require lengthy manual processes to make them searchable. blinkx is the only tool designed to help users navigate this wealth of audio and video material.

"Trying to index audio and video content using manual approaches like tagging is not only time-consuming, but thoroughly ineffective. blinkx's automated approach to finding, transcribing and indexing content enables us to build our index as fast as we find content, providing our users with the largest and most current content store," said Suranga Chandratillake, CTO and founder of blinkx.

Because blinkx's technology is entirely automated, it is extremely scalable, enabling blinkx to build a very large index including content from large media providers such as Reuters, Fox News and The New York Times Co., as well as user-generated content found in podcasts and videoblogs.

"Our users are each unique and together represent an extremely broad range of interests -- that's why having as broad and deep a content base as possible is essential. The content partners we're adding today represent just that... everything from in-depth technical discussion from IT Conversations to live broadband TV found at ManiaTV and pop-culture content as showcased by Craveonline. We're very excited to bring what they create to our users," said Jon Gregg, VP of business development, blinkx.

"Being the world's first, live Internet television network is not enough to sustain market leadership and assure aggressive growth of our business," says Peter Clemente, ManiaTV!'s Chief Marketing Officer. "Key to our success is making our video content as accessible as possible for the ever-increasing number of web users searching for broadband content. Through our partnership with blinkx, our entire library of music, short film, action sports, and animation can now be searched on-demand, quickly and easily. As ManiaTV! continues to redefine the concept of television, we're excited to partner with blinkx as they redefine the concept of search."

"This is a significant announcement for anyone publishing spoken-word audio on the Internet," said Doug Kaye, founder and Executive Producer of IT Conversations (www.itconversations.com), "Until now, our listeners have found it difficult to navigate through our archives of over 600 programs, and blinkx's new service is a huge help."

"I believe that Crave's partnership with blinkx is an excellent opportunity to further our presence on the Web. With their video search solution, our content can now be accessed by a broader demographic and in the end, better reach the end-user," said Michael Aguilar, Interactive Marketing and PR, Craveonline.

blinkx.TV and advanced audio/video analysis

blinkx TV combines advanced speech recognition and transcription techniques with intelligent Context Clustering Technology (CCT) and a patented context prediction and synchronization technology to analyze and understand the actual content (spoken words) of an audio/video file, delivering unparalleled automation, accuracy and access to multimedia content from the web. The output of these analytical sub-processes are stored as further metadata tracks, alongside the digitally encoded content itself; not only does blinkx know what was said, blinkx knows exactly when it was said.

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV -- unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx's conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.

Source: blinkx

CONTACT: Julia Blystone of OutCast Communications, +1-415-392-8282, or julia@outcastpr.com, for blinkx

Web site: http://www.blinkx.com/

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