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Wednesday, July 27, 2005

Why Wait for the Next Round of ABC-TV's 'Dancing with the Stars'?

Why Wait for the Next Round of ABC-TV's 'Dancing with the Stars'?

At Local Arthur Murray Dance Studio, You Are the Star

CORAL GABLES, Fla., July 27 /PRNewswire/ -- Now that the first session of the hottest show of the summer, ABC's "Dancing with the Stars," has finished, how will millions of fans survive until the next series of dance excitement? Simple -- get off the living room couch and get onto the dance floor!

That's exactly what Americans across the country are doing right now. An unprecedented number of people logged on to http://www.arthurmurray.com/ once the "Dancing with the Stars" series began. As the only dance school website sponsor for ABC's official show site, an ad on the show's website brought an amazing 600% increase in traffic to the Arthur Murray website. With a 93-year history of dance instruction, Arthur Murray Dance Studios are an icon in America and around the world. But the website isn't the only dance location with tons of new visitors. The Arthur Murray Dance Studios themselves saw a huge jump in the number of people who have made their way off the couch, off the Internet and onto the dance floor.

"We are thrilled that the entire country totally understands the excitement and appeal of ballroom dancing. ABC's presentation showed that with the right training and a real commitment, people with little or no dance knowledge can be transformed into dancers," said Thomas D. Murdock, Vice President, Marketing for Arthur Murray International. "And while the television show's focus was on competition, what goes on in the dance studio is all about having fun, learning to dance, and all the benefits that come from spending free time in a relaxed and very social setting."

Arthur Murray Dance Studios have always held dance competitions, giving students an opportunity to partner with fellow students and professionals to showcase their dance skills. The organization also holds several large dance competitions in North America for those students who find that they are interested in competition. Many individual Arthur Murray Dance Studios are creating their own "Dancing with the Stars" events, bringing local celebrities in broadcasting and business to create their own celebrity/instructor partnerships to give their own dance events a touch of celebrity drama.

Arthur Murray Dance Studios can be found throughout America and Canada and in Brazil, Italy, Jordan, Israel, Egypt, South Africa, Japan, Australia and Puerto Rico. For more information about ballroom dance, visit the Arthur Murray International website at http://www.arthurmurray.com/ .

Source: Arthur Murray International

CONTACT: Thomas D. Murdock of Arthur Murray International, +1-305-445-9645, or tommurdock@arthurmurray.com; or Shari L. Goldstein, +1-516-433-5502, or shari@goldsteinPR.com, for Arthur Murray

Web site: http://www.arthurmurray.com/

------- Profile: Ent

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