Persol Announces Partnership With Venice Biennale for the 62nd Venice International Film Festival

Persol Announces Partnership With Venice Biennale for the 62nd Venice International Film Festival

MILAN, Italy, July 28 /PRNewswire/ -- Persol, the leading brand of Italian-made eyewear, announced today their partnership with Venice Biennale as one of the leading sponsors of the 62nd Venice International Film Festival held August 31 to September 10, 2005 in Venice, Italy. Since the 1960s, Persol eyewear has been featured in some of the keynote films of the Italian cinema and has been the personal eyewear choice of many unforgettable artists of the silver screen and international celebrities.

The partnership of Persol and the Biennale for the next Venice Film Festival is a confirmation and a renewal of the ongoing relationship Persol has with the international celebrity community. The collaboration also testifies to the commitment Persol has to culture and the arts at the very highest levels of quality, exclusivity and sophistication, the values that have always inspired the development of Persol eyewear collections.

Persol will be present at the many signature venues that symbolize the Film Festival, accompanying press and celebrities throughout the event. Persol will also be delighted to personally fit its most exclusive new styles to some of the more prominent stars and screen idols invited by the Biennale.

The Venice International Film Festival is part of the Venice Biennale, a major biennial exhibition and festival for contemporary art. Originating in 1932, it is the oldest film festival in the world garnering the attention of world-renowned movie stars, moguls and media. The Festival's main award is the "Leone d'Oro" (Golden Lion) for best film. This year the Festival will feature approximately 60 films, some of which include Qi Jian (Seven Swords) by Tsui Hark and Casanova by Lasse Hallstrom. Renowned Japanese Director Hayao Myazaki is being presented with the Golden Lion Lifetime Achievement award.

About PERSOL:

www.persol.com

Source: Persol

CONTACT: Stefanie Altman, +1-212-445-8419, saltman@rogersandcowan.com, for Persol

Web site: http://www.persol.com/

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