Lycos Announces This Week's Most Popular Web Search Terms

Lycos Announces This Week's Most Popular Web Search Terms

Web Lends Shoulder to Jilted Starlet

Milonakis Moves Searches With Mtv Show

The Lycos 50 for Week Ending July 23, 2005

WALTHAM, Mass., July 26 /PRNewswire/ -- Lycos, Inc. (http://www.lycos.com/), a leading provider of search, community and technology lifestyle destinations, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending July 23, 2005. For a complete list of The Lycos 50(TM) and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/.

The Lycos 50(TM) Top 10 Search Terms for the Week Ending July 23, 2005:

1) Poker 6) Dragonball 2) Britney Spears 7) Paris Hilton 3) Pamela Anderson 8) Neopets 4) Harry Potter 9) WWE 5) Pokemon 10) Jessica Simpson

Notes of Interest:

Being one of People Magazine's sexiest men alive is admirable; however, being the second half of the sexy duo may be less glamorous for Sienna Miller (#45), who showed a search traffic increase of 234% following last week's scandal. Miller's fiance, Jude Law, admitted last week to an affair with his children's nanny, Daisy Wright. Wright made her own nanny diaries by documenting her relations with Law which she sold to a London tabloid.

Although Law is a superstar offline, he has never held the same weight online. This week, Sienna Miller generates nine times more search activity than Jude Law.

In other lothario news, sex symbol Colin Farrell, drove traffic up 317% this week following a lawsuit and allegation that former Playboy playmate Nicole Narain was attempting to distribute an intimate sex tape featuring the duo. Traffic for Narain was up 305%. Despite the controversy, the mother of Colin's son was more popular than both, with a boost in traffic of 470% for model Kim Bordenave.

New This Week:

Andy Milonakis (#34) debuted on The Lycos 50 this week as MTV's latest sketch comedy host. The comedian, who is rumored to be pushing 30 yrs old, portrays a teenager on his own self-titled MTV show. Milonakis became famous for his viral Internet videos of home-spun tunes including, "The Super Bowl is Gay." Producers for Jimmy Kimmel discovered the footage, Milonakis was invited as a guest on Kimmel's ABC late-night talk show, and despite critics scorn, he can now be found every Sunday night on MTV.

About Lycos, Inc.

Lycos, Inc. (http://www.lycos.com/) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. creates and operates search, community and technology lifestyle sites including Lycos.com, Hotbot.com, Wired.com, Tripod.com, Angelfire.com and Quote.com. Other Lycos products and sites include Lycos Mail, Gamesville and GetRelevant. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.

Lycos(R) is a registered trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

Source: Lycos, Inc.

CONTACT: Alyssa Bushey of Lycos, Inc., +1-781-370-2613, alyssa.bushey@lycos-inc.com

Web site: http://www.lycos.com/ http://50.lycos.com/ http://lycos50.tripod.com/blog http://www.daum.net/

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