Media Advisory: Genoa Scientists Available for Commentary on Hot New Multi-Primary Color Display Technology

Media Advisory: Genoa Scientists Available for Commentary on Hot New Multi-Primary Color Display Technology

If you're writing about:

* TVs, CRTs or PCs Featuring New Color Display Technology * Multi-Primary Color (MPC) Technology * Color Beyond RGB * Color Television Display Systems * Latest Innovations in the Consumer Electronics Industry

Call us for expert commentary.

Earlier this year, Genoa Color Technologies was awarded its first U.S. patent for the devices, systems and methods it has developed to display color images using four or more primary colors. Genoa filed for this patent and others for Multi Primary Color (MPC) technology in 2000 and aims to radically transform today's television displays. Genoa now has fifty more patents pending and has received industry-wide recognition for its ColorPeak(TM) Multi Primary Color display solutions and related IP. Genoa is recognized for these innovations by the CE industry and business media:

* Popular Science magazine honored ColorPeak as 2004's best new home entertainment technology beating out all the giants in consumer electronics * Fortune magazine selected Genoa as one of four Upstarts: "companies making waves in the tech sector" * Private Line Report(TM) on Large Screen Display recognized ColorPeak MPC by Genoa -- along with Sony and Samsung -- as being one of the three most impressive technologies at the 2005 Consumer Electronic Show * BusinessWeek magazine cited Genoa in its Development to Watch section * The New York Times described Genoa's technology in its Circuits Section

ColorPeak is the most radical improvement to color television since it was introduced in 1954; the RGB (red, green and blue) system that is still in use today is more than 50 years old. Genoa has broken this barrier by adding one to three primary colors (yellow and cyan, for example) to expand a television set's coverage of the visible color gamut by up to 50 percent and increase its brightness by as much as 40 percent. The result is a picture that, with its truer, more vibrant color and brighter image, looks more like cinema than video.

ColorPeak and the concept of multiple primary color display have created a great deal of "industry buzz." At last month's SID (Society for Information Display) International Symposium in Boston, methods for improving color performance of displays took center stage. Five papers relating to MPC were presented by Genoa and others. When Genoa presented its first paper at SID in 2003, it was a lone voice in the color improvement arena. Today it is a major focus of the industry.

To arrange an interview with a Genoa scientist or for additional information, please contact Simon Lewis, vice president of marketing, Genoa Color Technologies simon@genoacolor.com or Mark Bruce, HiTechPR, Cell: 203-912-4828. email: mbruce@hitechpr.com

PRNewswire -- June 9

Source: Genoa Color Technologies

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