Kasenna Launches PortalTV, a Complete IPTV Service and Video Delivery Solution

Kasenna Launches PortalTV, a Complete IPTV Service and Video Delivery Solution

Customizable, End-to-End Solution Lets Service Providers Take Charge of their IPTV Deployments

MOUNTAIN VIEW, Calif., June 6 /PRNewswire/ -- Kasenna, The IPTV Company, today announced the availability of PortalTV(TM), a customizable turnkey application suite for delivering entertainment services over broadband networks. Recognizing the need for operators to provide differentiated service offerings to their subscribers, PortalTV offers a web services-based entertainment delivery platform which operators can quickly brand as their own and further customize according to their requirements. PortalTV brings the ease, flexibility, and power of web programming to the television world. The result is a revolutionary new way for telcos and other broadband carriers to develop and deploy IPTV.

"IPTV service providers must differentiate themselves from their competition," said Mark Gray, CEO and chairman of Kasenna. "PortalTV enables an operator to get up and running quickly with value-added services branded with their own unique look and feel -- and start generating revenue immediately. When their business model allows, an operator can easily extend the TV portal to add more content and services. No other solution provides the ability to customize and scale at the same time."

The PortalTV solution comprises two key pieces, Kasenna MediaBase content delivery platform and Kasenna LivingRoom video services platform, which are fully integrated to create a complete server (IP network), middleware and client (set-top, PC, mobile phone or other device) environment. As the name implies, PortalTV provides access - to operators deploying IPTV services, to subscribers seeking entertainment and information, and to developers creating next-generation applications. The PortalTV application suite is available now from Kasenna.

About Kasenna

Kasenna is redefining the business of television. As the acknowledged market leader in IP video delivery, the company has focused on open standards and an intelligent management infrastructure which allow service providers, enterprises, and other organizations to build commercial-grade IP video networks that support new and emerging video services. With its acquisition of ViewNow, Kasenna offers network operators the industry's only turnkey source of IP video infrastructure, applications, and VOD programming for video services. Kasenna's patented software technology has been proven with thousands of successful and profitable telco, cable, and enterprise deployments worldwide. Kasenna is headquartered in Mountain View, California, and is privately held. For more information please visit the Kasenna website, www.kasenna.com.

PORTALTV TECHNICAL ADDENDUM

PortalTV provides an out-of-the-box deployable solution that enables service providers to offer a variety of rich on-demand and broadcast services such as broadcast TV with interactive programming guides, movies and music-on- demand services, and digital video recording services. However, the power of PortalTV is in the rich set of customization capabilities it offers.

PortalTV offers increasingly sophisticated customizations that are unique to the product, including:

* Simple look-and-feel modifications to the out-of-the box user interface (ideal for logo insertion and background changes)

* Published client interfaces that allow service providers to develop and evolve their own user interface

* Web services APIs that allow providers to integrate PortalTV's services and content delivery suite with their customer portal

* The ability to build new applications for their service offerings (using a set of published interfaces developed by Kasenna) and

* The ability to integrate Kasenna-provided or customer-developed application servers with the required back-office functions such as Operational Support Systems (OSS) and Business Support Systems (BSS), including billing servers, and the like.

Pre-Integrated IPTV Workflows

PortalTV takes the risk out of IPTV deployments by delivering a complete and fully integrated solution. The pre-integrated service delivery suite (middleware, applications servers), content delivery suite (video server, content distribution servers, video network management), best-of-breed encryption solutions, and set-top boxes enable operators to dramatically reduce their time to market and cut deployment risks while retaining the ability to differentiate their services.

PortalTV enables service providers to implement simple and complex workflows for content acquisition, storage, distribution, delivery, reporting, and system management. PortalTV is the only solution on the market today that provides a hierarchical network management solution for content delivery workflows involving decentralized network architectures where content is cached at edges of the network to improve system efficiency, enable scalability and reduce transmission costs. This patented approach to content distribution is unique to Kasenna and lowers an operator's overall investment cost while providing greater network efficiency. More frequently accessed content, such as newly-released movies-on-demand, is stored at the edges of the network while less frequently accessed content may be stored at a central location or on a library server. Kasenna's approach contrasts other network media server/content distribution network designs, wherein all content is replicated at all points across a network, decreasing storage and server costs considerably.

PortalTV Components

PortalTV is built from the following time and field-proven products from Kasenna: MediaBase XMP v8.0 scalable video servers; Kasenna vFusion Video Network Management for content distribution and element management; and Kasenna LivingRoom(TM) v1.2, including LivingRoom SDKs for customizability.

Content Delivery Platform Components

MediaBase XMP v8.0 Distributable Video Server with built in Network-based Personal Video Recording Services (NPVR). Version 8.0 adds support for MPEG-4 Part 10 (H.264) and variable bitrate delivery video, and raises the bar on performance for disk-based and memory-based servers. Kasenna MediaBase is the industry's most-integrated content delivery platform, integrated with industry-leading encryption solutions from partners such as Irdeto Access, Nagravision, Secure Media and Widevine.

vFusion Network Management System enables the construction and management of a network of video servers - from smaller networks to larger, geographically distributed networks. vFusion provides advanced content distribution capabilities, element management capabilities and simplified reporting and system monitoring.

Service Delivery Platform Components

LivingRoom v1.2 implements a broad variety of advanced IPTV services including broadcast TV, pay-per-view, video-on-demand, network PVR, and a commercial music jukebox, all from the same Application Server. The LivingRoom back-office Application Server handles content management, channel packaging, transaction processing, billing system integration, subscriber management/provisioning integration, services management, and other key functions. New features in Kasenna LivingRoom v1.2 include additional services such as pay-per-view and subscription video on-demand, support for Oracle database, high-availability implementation and support for uninterrupted service offerings including clustering and mid-stream failovers.

Source: Kasenna

CONTACT: Susan Lehman of Story Communications, +1-510-832-6006, or susan@storypr.com, for Kasenna

Web site: http://www.kasenna.com/

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