HI Europe Selected to Provide Topical Responses for New Prime-Time Comedy '8 Out of 10 Cats' by Endemol UK Productions

HI Europe Selected to Provide Topical Responses for New Prime-Time Comedy '8 Out of 10 Cats' by Endemol UK Productions

LONDON, June 3/PRNewswire/ -- HI Europe, the London-based subsidiary of global research and consultancy Harris Interactive(R), announced today that it has been chosen by Endemol UK Productions to provide up-to-the-minute British attitudes to topical events, current affairs and people in the public eye for its forthcoming topical comedy show, 8 Out of 10 Cats.

The new show, due for first broadcast on Channel 4 at 9.30pm (GMT) on 3 June 2005, is an exciting weekly topical panel show that will use HI Europe's opinion survey results to generate content designed to stimulate comedy debates and light-hearted arguments between two teams, led by comedian Sean Lock and actor-comedian Dave Spikey, better known for his role as Jerry St. Clair in Channel 4's highly acclaimed show, Phoenix Nights.

Hosted by award-winning comedian Jimmy Carr, the show avoids the conventional approach to current affairs comedy shows, and instead adopts an irreverent, revealing approach to the subjects the British public is really discussing, such as, "which do you prefer - kittens or Christmas?" and other light-hearted topical, show business and trivial subjects.

Each week, HI Europe will ask 500 British adults their opinions on a range of topical subjects. Using its wholly owned online panel of respondents, questions will be created, programmed, surveyed and tabulated in just 24 hours, providing the most up-to-the-minute canvass of public opinion.

"We're delighted to be involved in the show and to be associated with Endemol," HI Europe Media Research Director Steve Evans explains. "Our panel and our unrivalled experience in conducting online research help us to guarantee efficient delivery of results, vital to the success of this production."

"The speed and accuracy of results was the biggest factor in selecting the most appropriate research firm to partner with," Series Producer Ruth Phillips commented. "The show is heavily reliant on being up-to-the-minute on all the topics that will be debated by the participants. We knew we could rely upon HI Europe to deliver timely and accurate information."

About Harris Interactive and HI Europe Research

The Harris Poll has been a leading barometer of public opinion in the U.S. for about 40 years. Together, the Harris Interactive and HI Europe online global panels enable the companies to provide fast, accurate and cost-effective results that allow clients to gauge public attitudes to stated topics, increase campaign awareness and effectiveness, and create value-driven PR, marketing, advertising, communications and business strategies that enhance overall business performance.

About Harris Interactive(R)

Harris Interactive Inc. (http://www.harrisinteractive.com), the 15th largest and fastest-growing market research firm in the world, is a Rochester, NY-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll(R) and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.

Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through its U.S. offices and wholly owned subsidiaries, HI Europe in London (http://www.hieurope.com), Novatris in Paris (http://www.novatris.com), and through an independent global network of affiliate market research companies. EOE M/F/D/V.

To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, http://www.harrispollonline.com.

Press Contacts: Carrie Hamer HI Europe +44-(0)-845-124-2211 chamer@hieurope.com

Caroline North HI Europe +44-(0)-208-263-5246 cnorth@hieurope.com

Nancy Wong Harris Interactive +1-585-214-7316

Katie Nicholls Endemol UK +44-(0)-208-222-4176

Web site: http://www.harrisinteractive.com http://www.hieurope.com

Source: Harris Interactive

Carrie Hamer, +44-845-124-2211, chamer@hieurope.com, or Caroline North, +44-208-263-5246, cnorth@hieurope.com, both of HI Europe; or Nancy Wong of Harris Interactive, +1-585-214-7316; or Katie Nicholls of Endemol UK, +44-208-222-4176

------- Profile: Ent