Advisory: Shane Warne in Cover-Up Scandal!

Advisory: Shane Warne in Cover-Up Scandal!

LONDON, June 13/PRNewswire/ -- ATTN EDITORS: The following is to advise of a press conference, and a video footage release from PR Newswire, which will be available to all UK broadcasters as follows:

DATE: Monday 13 June, 2005

PRESS CONFERENCE: 12 NOON

VIDEO FOOTAGE RELEASE: 13:45-14:00 BST (12:45-13:00 GMT)

LOCAL ENDS AT BT TOWER, LONDON: FL/Inmedia 11 ORIGIN: CAST, tel. 020 7436 5692

STORY: SHANE WARNE UNDERGOES HAIR REPLACEMENT THERAPY AND STARS IN NEW TV COMMERCIALS FOR ADVANCED HAIR STUDIO

TOTAL DURATION OF VIDEO FOOTAGE: 80 seconds (please note video feed will NOT contain footage of the press conference)

PRESS ALERT:

Worn thin with ridicule surrounding his hair, cricket's greatest wicket taker, Aussie bowler Shane Warne, has turned to Advanced Hair Studio (AHS) to solve his hair-loss problem.

Join Warne as he fields questions and unveils his lush new wicket at 12 noon Monday 13 June at AHS, 46 Fitzroy Street, London W1. (NE corner of Fitzroy Square)

AHS converts Graham Gooch and Greg Matthews will also be in attendance.

Tired of putting a spin on his most exposed part, Shane has managed to reverse the trend with AHS and is now re-growing his own head of hair again - good enough to bowl a maiden over!

The AHS programme Warney is on does not involve any surgery, wigs, hair implants, attachments or medical procedures in any way, shape or form.

"It's great" says Warne "my hair is growing back and my hair-loss has stopped."

Shane has undergone the Advanced Laser Therapy programme, as did Austin Healey.

"This programme involves several components; firstly, rubbing in a topical solution hair re-growth pharmaceutical, as well as 'Serenoa' serum, ingesting 'Serenoa' capsules, using 'Serenoa' shampoo and undergoing laser therapy weekly" says Carl Howell MD and captain of the Advanced Hair Studio team.

"Shane joins a host of sporting greats including cricket legend Graham Gooch, Lions rugby star Austin Healey, NZ cricketer Martin Crowe and fellow Aussie cricketer Greg Matthews, who've fought and won the battle with hair loss." continues Howell.

VIDEO FOOTAGE AVAILABLE: Two TV commercials

:: Starring Shane Warne. Duration 30 seconds with 10 second countdown

SHOWS:

1. Open on shot of large crowd in stands, chaniting "Warney, Warney, Warney.." and then cut to shot of Warne coming in to bowl.

2. Dissolve to shot of Warne standing by cricket stumps.

3. Cut to series of overhead shots showing Warne's hair loss.

4. Cut back to CU of Warne and zoom in on new, full head of hair.

5. Audio of Warne saying: I've been hearing it for years but to me I've always taken it as 'warning'. And that warning was that if I didn't do something about my hair loss they may well have been chanting 'baldy!' So I saw Advanced Hair Studio ...and under therapy I'm now regrowing my own hair."

6. Cut to image on large scoreboard. Text reads: Warne stops hair loss! Text dissolves out to AHS logo. +44-(0)845-600-8899 http://www.advancedhairstudio.com

:: Starring Shane Warne and Graham Gooch Duration: 30 seconds with 10 second countdown

1. Gooch & Warne inspecting wicket and doing pre-match 'pitch report'.

2. Gooch looks up from pitch and peers at Warne's crown, audio of Gooch saying: "It's certainly looking a bit thin on top and I wouldn't be surprised if it started thinning out rather quickly. You'd better see Advanced Hair Studio."

3. Cut to wider shot of Warne spinning around.

4. Time lapse dissolve then show CU of Warne and Gooch sitting together in stand, and then show overhead with before shot in corner, Warne saying: "Hey Goochie, since I've been to Advanced Hair Studio my hair's back looking as lush as an English greentop."

5. Gooch handing mobile phone to Warne.

6. Cut to AHS logo. +44-(0)845-600-8899 http://www.advancedhairstudio.com

For more information on AHS visit: http://www.advancedhairstudio.com Footage of the television commercials and "before and after" images of Warne will also be available on this website from 2pm today.

Source: Advanced Hair Studio

For enquiries about the transmission or footage release please call David Dix of PR Newswire, on +44-(0)207-454-5184/+44-(0)-7789-921-405. For further information about the press conference or hard copy of the commercials on Beta SP call Max Markson on +44-(0)771-006-7299 or Emily Banks on +44-(0)796-117-3466

------- Profile: Ent